General: Food Network »
I understand magazines contain ads. No surprise there – it’s how they pay the bills. But clearly, some magazines go more overboard with the advertising than others. While flipping through my June/July 2009 issue of Food Network magazine over the weekend, I found myself absolutely outraged at how many ads it contained. It felt like every time I turned the page, I was looking at another full page ad for Cuisinart or Heinz.
So, half bored and half curious, I decided to do a statistical analysis of the number of ads in the issue. I think the results will shock – and disgust – you.
59 of the magazine’s 162 pages were made up of full page advertisements! That means more than 1/3 of the magazine was nothing but full page ads – and that doesn’t even include the other half page ads, or the additional ads on other pages! In my humble opinion, that is disgusting.
I didn’t just stop at Food Network magazine. My friends and I also looked at the advertising ratios in the May/June issues of the following magazines: Rachael Ray, Time, Us Weekly, Paula Deen, Bon Appetit, and Star. We counted and tallied four main statistics: 1) Pages that contained ads, 2) Pages with full page ads, 3) Total ads, and 4) Total pages in the magazine. From these, we calculated basic ratios and percentages. We defined an “ad” as anything that contained a URL or a phone number, or anything that was a blatant ad for a company/product.
FULL PAGE ADS:
EVERY DAY WITH RACHAEL RAY had the highest percentage of Full Page Ads (58 pages out of 162 pages were full page ads), at a staggering 40%.
FOOD NETWORK MAGAZINE had the 2nd highest percentage of Full Page Ads (59 pages out of 162 pages were full page ads), at 36%.
STAR had the lowest percentage of Full Page Ads at 11% (11/97), and surprisingly, PAULA DEEN MAGAZINE had the second lowest percentage of Full Page Ads at 17% (17/100). I’m shocked, y’all! Go Paula!
PAGES THAT CONTAINED ADS:
EVERY DAY WITH RACHEL RAY again came in first, with ads on 55% of its pages (81 pages out of 146 pages had some sort of ad).
FOOD NETWORK MAGAZINE had ads on 49% of its pages (80 of 162 pages had some sort of ad).
When compared to STAR, with ads on 24% of its pages, or PAULA DEEN MAGAZINE, with ads on 27% of its pages, the high Food Network and Rachael Ray ratios seem even more outrageous.
TOTAL NUMBER OF ADS:
By far, EVERY DAY WITH RACHAEL RAY had the highest ratio of ads, at 118% (173 ads on 146 total pages).
US WEEKLY came in 2nd place, with 82% (77 ads on 93 pages).
FOOD NETWORK MAGAZINE came in third with 69% (111 ads on 162 pages).
TIME MAGAZINE had the lowest total ratio at 24%, followed by Bon Appetit at 47% and Paula Deen at 49%.
OTHER SHOCKING STATISTICS:
1) In the May 2009 issue of Every Day with Rachael Ray, a staggering 40 of the first 80 pages are full page advertisements. Wow.
2) In the June/July 2009 issue of Food Network magazine, 35 of the first 80 pages are full page advertisements.
THE BOTTOM LINE:
When I shell out $4-$5 for a cooking magazine, I want to see recipes and tips, not ADS GALORE. The ad-to-recipe ratio in Food Network Magazine and Everyday With Rachael Ray is aggravating and outrageous. Personally, I didn’t walk away from their magazines feeling inspired. I walked away feeling ripped off and annoyed.
If Paula Deen, Time, and countless other magazines can maintain ad ratios of under 50%, there is only one reason Rachael Ray needs to have an ad ratio of 118%, and Food Network Mag needs to have an ad ratio of 69%: namely, GREED.
Other posts on Food Network Humor:---Food Network Magazine Ad Placement Fail
---Food Network Magazine: Fall 2009 Issue
---The Deen Brothers Now Have Their Own Magazine [NOW I've Heard It All]
---5 Things I Learned From The Food Network Magazine (June, 2010 Issue)
---Bad Deal Of The Day: Rachael Ray Magazine Edition
- General: Food Network