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Sunny Anderson »

Sunny Anderson’s VIVA Paper Towels Ads Taking Over FoodNetwork.com
Posted on September 10th 2009 by Jillian Madison

We all know the official Food Network website leaves a lot to be desired. It makes my web browser slow to a crawl, with all of those auto-start videos, Netflix pop-unders, and embedded advertisements.

Sadly, the website has recently gone from bad to worse. It is now nothing but one gigantic Sunny Anderson / Viva Paper Towel ad.

viva-sunny-anderson

Not only did they ad a gigantic banner on the top of the main page, but they changed the entire color scheme of the website to match Viva’s tacky purple and gold logo. Clicking on the ad brings you to another page of ads, which beg you to “Become a VIVA Diva.” Uh, exactly what the fuck is a Viva Diva? Somebody who mops up spilled beverages in a Gucci dress and diamond tiara? Sounds like a new VH1 show, not a slogan for a paper product.

Perhaps the most deplorable of all is the auto-start video that plays on Sunny Anderson’s page. It’s basically 3 minutes of her talking about how great these paper towels are, UNDER THE GUISE of showing us how to prepare a Greek dish called Tzatziki. The producers completely threw subtly out the window, and didn’t even try to hide the integration the product. Sunny exclaimed, “Viva towels are cloth-like and very sturdy,” as an unopened roll peered at us from the counter behind her. Later, she boasted they were “soooo soft and absorbent.”

Yeah. It’s because they’re PAPER TOWELS, Sunny… not cement chips. Duh. Do we have to tell you everything?



Other posts on Food Network Humor:

---Sunny Anderson Was Named After… AN AVON LADY
---Embarrassing Photos Of Sunny Anderson
---Can’t Be Unseen: Sunny Anderson Edition
---Sunny Anderson’s Watermelon Mojito
---Ridiculous Food Network Recipe Of The Week: Aromatherapy Hot Towels

    56 Responses

  1. Byrdie says:

    I’m surprised she would endorse a product that you can’t use to roll a joint. Although you can clean up the puke off the side of your car if you drink too much.

  2. Sarah says:

    Byrdie beat me to the obvious punch, but… a Viva Diva is one who can roll up a big fattie with one in pinch, and clean the vomit from her and the car she was riding in after her hurl session.

    And perhaps remove excessive Day-Glo orange hair dye from upon her nappy head.

  3. CherryRose says:

    I saw the Viva commercial for the first time yesterday – might have been during Barefoot Contessa. Hadn’t been to FN because, like Jillian posted, the site loads slowly, and there is waaayyy to much advertising. Which leads to my question that I hope doesn’t stray too much off topic:

    Does everyone who visits FN see the same ads, or is the advertising regional? Imagine my surprise when an ad for vitamins on the site displayed MY first name on the package! WTF? Is FN getting up close and personal with their advertising?

  4. Jason says:

    They’ve been running ads on the network as well, this must have been part of the buy. Sunny Anderson apparently likes drying her fried chicken with viva towels.

  5. Daria says:

    Hmm, maybe it is regional because I’m not seeing the Viva ads at all. But I don’t dispute what Jullian is reporting, I’m not at all suprised as I’ve seen plenty of annoying ads on FN that cover up half the screen in the past.

    They have to make more money so they can afford to pay Paula Deen after all!

  6. Designerjeans says:

    Did sunny recently give some tip recently about lemon and water soaked paper towels?

    Susie integrated marketing strikes again.

    Fn the one good food network.

  7. Designerjeans says:

    Err

    Once good food network.

  8. Dank Dillweed says:

    Just consumed one-third of a roll of BRAWNY, wipng my eyes from the painful to load/read FN website, just to check out this abortion. Sunny, it’s almost 4:20! NAAAAAAAAAAGHHH.

    Thanks Jillian, another great observation of the out of control whoring (sorry, advertising). True, the ads on FN pay the bills over there, but a ying/yang approach to content/ads would be what brings me back.

  9. Damn its burnt says:

    Viva paper towels are great for mopping up bong water and hair grease…Thanks, Sunny!

  10. Designerjeans says:

    It be hilarious if viva approached Susie and said that after viewing all the shows we found sunny’s kitchen to be the most messy so…

  11. Judith says:

    My daughter had a fit when she saw Sunny making Tzatziki on her show. In this case I take my daughters word over Sunny’s. My daughter spent two years in Greece (courtesy of her travel agent ,the US Navy) She says the proper way to prepare the cucumbers is to seed them then to coarsely grate them, sprinkle with a bit of salt and let them drain for a couple of hours, then rinse them and dry them off. THEN you add the rest of the ingredients. She got the recipe and method from her Greek landlady on the Island of Crete.

  12. CherryRose says:

    @Judith: I’ve seen Ina make Tzatziki, and I believe that her recipe is authentic and just like your daughter suggests: Seeded, well-drained, coarsely grated cucumber.
    http://www.foodnetwork.com/recipes/ina-garten/tzatziki-recipe/index.html

  13. Sarah says:

    Judith,

    Your daughter’s method is correct. Get as much moisture out of the cucumber as possible. Some use cheesecloth to maximize.

    Sunny obviously doesn’t pay any attention to stuff like after she thiefed someone’s recipe. And I suppose the Air Force never sent her to Greece. Maybe Athens Georgia.

  14. Tatiana says:

    Viva is my paper towel of choice until now, but I may have to rethink that in the wake of this travesty. BTW, it’s subtlety is spelled with an e.

  15. Zorba says:

    What is this tzatziki dish the big fat lady makes ? This is not tzatziki . Why not have a Greek person show how it is done/ The nice Psilakis fellow should know.
    You always press out the water in tzatziki. I am surprised she didn’t substitute sour cream for yoghurt. Travesty.

  16. Jun says:

    Today I saw a commercial where Sunny cut the Viva into doilies and served salami crisps with toppings on them. It’s a pretty cheesy concept.

    And the Viva tagline is “Get closer to your food?” Since I eat it, how much closer can I get? :P

  17. Jennifer says:

    Oh my! Loved what Daria had to say: to pay Paula, too FUNNY! Speaking of Paula….

    Did anyone catch the show that Paula did with her boys (something about telling secrets) where she talked to her youngest about his great big house that she is paying for? I had to laugh at that! Mommy had to buy his house for him!

  18. Miki says:

    Get Closer to Your Food?! Because plates are out now or what?!

  19. Allen says:

    I agree that the Food Network and HGTV’s websites are horrible. Too many videos and ads keep crashing their site. Sometimes I think the web designers sit at their desks thinking “what else can we add to junk up the page?”

  20. Laura says:

    @ Jennifer. Well, she had to do SOMETHING to to get him out of the trailer!

  21. Byrdie says:

    I just checked FN site and on the home page, it’s the Viva crap. I’m in Texas, so don’t know if it’s regional. And just to toss my two cents in, yes, their site sucks. Too much junk trying to pop-up and so many links that it takes freakin forever to load a page. Never a second away from the FN store on any page. Gee! Go figure…

  22. Byrdie says:

    I forgot to add this: I never watch Ms. Pothead, but last week I was flipping through channels, and her show was on. I watched for a couple of minutes and all she talked about was how hung over she was when she was stationed somewhere while in the military. What a lowlife. If you want to get loaded, don’t make me have to hear about it later. I don’t give a rats behind. And how does she get away with this? Does Bob the Douche think this is appropriate chatter while cooking? It’s sickening.

  23. CherryRose says:

    “…Does Bob the Douche think this is appropriate chatter while cooking?”

    Two-ingredient fix by Susie and the Buttman: Sleaze and Slop.

  24. Carla says:

    I now understand the horrible smock/shirt Sunny’s wearing in the ad. It matches the color scheme of Viva. So subtle I didn’t notice before.

  25. Lexi says:

    oh my gawsh lol.

    One last thing I want to add here..[ omg is she gonna put the viva towels in there? I mean she is reaching right at them! OMG really really I mean they are soooo soft omg omg...]

  26. Olive Loahf says:

    Sunny Anderson. She looks like she just walked out of a dress rehearsal for “Cats”. The orange tabby. I just don’t get her “Let’s hurry up and get Obese” dishes, and the endless patter about being an “Army Brat”. I get it Sunny, you raided the Commissary and bought all the orange gov’mint cheese, you’ll turn it into a fried casserole and top it off with crushed cheetos. Did I mention the Orange theme?

  27. Deen says:

    I’m not a huge Sunny fan, but what’s up with all the hair grease, fried chicken, “gov’ment cheese”, and crushed cheeto references? I love FNH, but not in this capacity.

  28. RJTaurus says:

    I just looked at food crap channel, what are “fork-free meals”? “Easy to eat”? I can’t believe the garbage they are pushing, surely it must be a sign that the end is near. I do find myself not watching their shows as much as I used to.

  29. Laura says:

    “what’s up with all the hair grease, fried chicken, “gov’ment cheese”, and crushed cheeto references? I love FNH, but not in this capacity.”

    @ Deen: AND don’t forget Sarah’s earlier reference to Sunny’s “nappy head” for that extra touch of class!

  30. Olive Loahf says:

    Jennifer
    September 10th, 2009
    Oh my! Loved what Daria had to say: to pay Paula, too FUNNY! Speaking of Paula….

    Did anyone catch the show that Paula did with her boys (something about telling secrets) where she talked to her youngest about his great big house that she is paying for? I had to laugh at that! Mommy had to buy his house for him!

    Laura
    September 10th, 2009
    @ Jennifer. Well, she had to do SOMETHING to to get him out of the trailer!

    Now for the Holier-Than-Thou Scolding”
    Laura
    September 10th, 2009
    “what’s up with all the hair grease, fried chicken, “gov’ment cheese”, and crushed cheeto references? I love FNH, but not in this capacity.”

    @ Deen: AND don’t forget Sarah’s earlier reference to Sunny’s “nappy head” for that extra touch of class!

    So suggesting that Paula Deen& her family are trailer trash is not offensive? I smell the stench of hypocrisy and mendacity.

    You need to lighten up, get a clue and remember that copy and paste is not always your friend.

  31. Laura says:

    @Olive Loahf: Who said anything about “trash”? Wait, I believe that was you, not me. But I will offer heartiest congratulations on your success with thesaurus.com! “Mendacity”, indeed. You go, girl!

  32. Kenneth says:

    I heard Ina Garten say you could use Viva paper towels and GOOD weed to roll a wonderful joint that is awesome when paired with the appletinis you are drinking with your gay friends. How easy is that?

  33. Miki says:

    Get Closer to Your Food?! Because plates are out now or what?!
    I know it’s the companies commercial, but for the love all things holy the “name-dropping” is so obvious it’s painful.

  34. Teague says:

    “Uh, exactly what the fuck is a Viva Diva? Somebody who mops up spilled beverages in a Gucci dress and diamond tiara? ” that sounds exactly like the image Lisa Garza from NFNS was trying to portray the season before last.

    And the last thing I want to hear from someone who is cooking is how they need something ‘soft and absorbent’ in the kitchen. What the hell is going on in that kitchen? Health department line 1!!

  35. Zorba says:

    Did they really suggest cutting out doillies from paper towels to serve food ? Classy. Oh well, I suppose all the inbreds and lower socio economic classes like to spiff it up from time to time.
    As for lemon soaked Viva paper towels, I suppose this was considered the good linen in the Anderson household. HAHAhA

    Consumerism gone bad.

  36. CherryRose says:

    “Get Closer to Your Food?! Because plates are out now or what?!”

    I wonder if Viva is a good source of fiber? Some of Sunny’s guests could be so whacked that they might eat the paper towel! :))

  37. oh_come_on says:

    Great post Teague: “Uh, exactly what the fuck is a Viva Diva? Somebody who mops up spilled beverages in a Gucci dress and diamond tiara? ” that sounds exactly like the image Lisa Garza from NFNS was trying to portray the season before last.

    LOL

  38. ty says:

    viva diva. oh lmao.

  39. UGH says:

    I gotta tell ya, I watched her show for a few minutes this week and that was 2 minutes TOO long! Everything she said was ‘our this’ and ‘our that’, like ‘Here’s our flour, and you add our vanilla…” on and on ad nauseum. What’s up with that anyway? I know for one thing I won’t be watching her again anytime soon.

  40. Chris says:

    A Viva Diva is an oxymoron, because a REAL diva lets somebody else clean up the mess.

  41. Byrdie says:

    @UGH – reminds me of Melissa “Mommy Dearest” and her repeaded ‘my’: ‘my carrots’, ‘my burned meatballs’, ‘my discounted milk nobody else sells except at nine a.m. where I shop’. Everything with her is “my”.

  42. UGH says:

    @ Byrdie- It drives me crazy! Thank goodness for remotes! One click and I’m onto another channel.

  43. TheOtherErin says:

    Can I just say, silly me – I’d actually thought for a moment there that I may have been the only one immature and goofy enough to have drawn a connection between Sunny endorsing paper towels and cleaning up puke. Silly, silly, TheOtherErin! XD

    That said…
    BWA-HAHAHAHAHAHAHAAAAAAAAAAAAAA!! I love you all!

  44. Teague says:

    @ Chris…Good call don’t know a lot of divas who are overly concerned about paper towels.

  45. Ericka says:

    EW have you ever SMELLED those paper towels? Terrible! Trust me. It stays on your hands. And I’m not talking about the food you wipe up with them, the smell is even when they’re damp with water. Never would buy them again for that reason.

  46. LavenderLilacLime says:

    I only buy VIVA, love them.

    But FN is already too over-run with ads and stoopid videos (when I want to READ the d-mn recipe, not watcha video and take notes, thank you!) and who isn’t annoyed by those freakin NetFlix ads that my pop-up blocker never manages to catch?? (not a problem on any other site!)

  47. *Di* says:

    Guess I’m in the wrong place, or I am slow, because I don’t get the “nappy hair” joke. SARAH ?

  48. natalia says:

    couldn’t have said it better myself!

  49. Barb says:

    That’s an odd endorsement, because no one on the FN ever uses paper towels, except maybe to drain fried food. They all use cloths. I got the impression that “real” chefs don’t use paper towels. Her show is on right now (I’m playing the “yummy” drinking game with my coffee and I’m wide awake) and I don’t see any sign of paper towels.

  50. Esther says:

    why are you people hating on Sunny? I’m sure you all have skeletons in your closet. So what – if she made mistakes in her life; she has 2 television shows that she’s getting paid for and you butt plugs are sitting around typing useless crap on a computer.

    When you get paid for your useless banter, then you can criticize this woman. Until then, kiss her fried chicken and hair grease – you racist pieces of excrement.

  51. Dank Dillweed says:

    Esther, Esther, Esther….., where do I even begin. I’ll do you a favor, and go easy on you, ‘cuz I got a feeling you might just get flamed out of here.

    I’ve been reading this site for awhile, just recently started posting, and it’s my opinion, we don’t “hate” on Ms. Anderson, or others for that matter. What we do is criticize, poke fun, parody, and generally just have a good time roasting the FN “stars”, and even one another. It’s kinda the foundation to comedy.

    Now on to your assumption of racism. YOU, are the one bring up race into the fray. Why does criticism/goofing on someone have to be made into that sort of rhetoric? I’ll tell you why, “BECAUSE DEEP DOWN IN YOUR HEART OF HEARTS, YOU ARE THE RACIST”! Same thing with our Commander in Chief. Object to his policies, you gots to be racist, right?

    Grow up, (although with a name like that, you probably got one foot in the grave and the other at the casino), Wise up, and most importantly, LIGHTEN UP!

    And yes, my wife tells everyone I am a piece (large one) of excrement all the time, you are right on that one.

    Good day.

  52. Glyn says:

    All I wanted was the recipe for Sunny’s Chicken Wings on 25 Sept, but have to admit “Ester” and “Dank Dillweek” are damn clever with the words. Loved it.

  53. Tommy D says:

    What the hell happened to Sunny? She cut her hair and now she uses some new eye shadow stuff that makes her look creepy as hell!

  54. LCON says:

    She is a very pleasant host.

  55. Jimmy Johnson says:

    I think Sunny has a delightful food style. Some of her food would be comfortable on a menu in a high end bistro.

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