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Aaron McCargo Jr »

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Aaron McCargo Has A Dumb New Tagline
Posted on December 28th 2009 by Jillian Madison

aaron-mccargo-bold

Update: Big Daddy now comes with 73% more corniness, in the form of his brand new tagline. That’s right! From this point on, he wants to be known as Aaron McCargo: The Flavor Of Bold (not to be confused with Aaron McCargo: The Flavor Of Bald, which is what I thought it said the first time I read it).

Frankly, this has left us with more questions than answers. What exactly is the Flavor Of Bold, and why does Aaron McCargo want to encapsulate it? And is he aware his tagline makes it sound like HIS ACTUAL FLESH TASTES BOLD?

I don’t know, Aaron. This whole “flavor of bold” concept sounds risky to me. Perhaps a flavor so intense should only be handled by the pros. Like the people at A1.

And for the love of all that’s good and holy, draw some eyes on your new silhouette logo. That thing is going to give me nightmares.

(Thanks for the tip, Nancy!)


Other posts on Food Network Humor:

---Aaron McCargo, Closed Captioned For The Grammatically Impaired
---Aaron McCargo Named One Of Last Decade’s Sexiest Chefs (Really?)
---New Aaron McCargo Jr Billboard In Chelsea
---Joy To The World: Another Awkward Aaron McCargo Video Hits YouTube
---Aaron McCargo Jr’s Gold Hoop Earrings

    36 Responses

  1. Syd says:
    December 28, 2009 at 12:17 pm

    Yeah, that thing looks a sinister Mr. Clean.

    Reply
  2. Motzi Greps says:
    December 28, 2009 at 12:22 pm

    The flavour of mold is more like it…

    Reply
  3. Di says:
    December 28, 2009 at 12:36 pm

    He’s big
    He’s bald
    He’s bold

    I love big daddy, even tho’ I don’t like having to use the captioning at times.

    Reply
  4. Lana says:
    December 28, 2009 at 12:51 pm

    I would have been more surprised if (ahem) Big Daddy (ahem) had come up with an INTELLIGENT tag line ….

    Reply
  5. Mystie says:
    December 28, 2009 at 2:03 pm

    The sound of stupid.

    Reply
  6. jpquinlan says:
    December 28, 2009 at 2:18 pm

    The flavour of sold. He’s got a BIG FN branded on his ass too.

    Reply
  7. oh_come_on says:
    December 28, 2009 at 3:18 pm

    I just wish it could be the flavor or proper english personally.

    Reply
  8. leash says:
    December 28, 2009 at 4:09 pm

    Bold = SALT and KETCHUP. I’m sure of it.

    Reply
  9. froglegs says:
    December 28, 2009 at 5:01 pm

    I’m just happy that his arms are folded in that pic so we don’t have to look at his shiny clear nail polish!!!

    Reply
  10. Sarah says:
    December 28, 2009 at 5:26 pm

    Do you think he has figured out whether chipotles (or chip-po-tays in McCargo speak) are bold flavored. He sure didn’t know what they were during TNFNS.

    Just a hospital line cook given a TV show because he is black. End of story.

    Reply
  11. lostinplace says:
    December 28, 2009 at 5:47 pm

    what’s next?

    Ina: the Flavor of “good”

    Alton: the Flavor of “uh…”

    RayRay: the Flavor of “yum-o”

    blech!!!!!!!!!!

    Reply
  12. mimicarcar says:
    December 28, 2009 at 8:01 pm

    Totally agree with “Sarah”… just another example of affirmative action at work.

    I watched every episode of TNFNS. I thought for sure Lisa Garza was the winner, but when “Big Daddy” was named winner, my jaw smashed to the floor in disbelief. For starters, FN must have poured some big money into him for speech lessons… when he was on TNFNS, he talked as though he had marbles in his mouth and it was very difficult to understand what he was saying.

    And, as someone else here said… puleezeeee get rid of the ear ornaments; really, what’s up with that????

    Reply
    • john says:
      June 26, 2010 at 12:02 am

      “Mimicarcar”, you and “Sarah” and racists. Your perception of him should have nothing to do with the color of his skin!! This is 2010-get a life or go back under the racist rock you came from.

      Reply
  13. Squarebob Spongepants says:
    December 28, 2009 at 11:02 pm

    From Aaron’s website:

    “Born and raised in Camden, N.J., Aaron regularly speaks to youth at community schools and events illustrating that they too can succeed despite the odds. Honoring him for his success and service, Camden Mayor Gwendolyn Faison presented Aaron with the keys to the city in 2008 and designated September 25 as Aaron McCargo, Jr. Day.”

    Okay, this is worse than a lame tagline. He has his own DAY?! I haven’t been this appalled about FN news since that town in NY gave Guy Fieri the key to the city.

    Reply
    • BoxedWine2 says:
      December 29, 2009 at 2:45 am

      I want my own damned day. After all, I did bring the drunk, prone to breaking things, falling, and getting injured, wine in a freakin’ BOX! Hell, the Fish Eye wine got a good thumbs up from some wine snobs AAAND stays fresh for several weeks after opening. Where’s my damned day???

      (This is the original BoxedWine, not to be confused by immitators..a long story why I can no longer access the e-mail addy originaly tied to this site.)

      Reply
  14. Trini says:
    December 29, 2009 at 4:16 am

    I’m surprised you guys know so much about Aaron McCargo Jr. I didn’t realize people actually watch his stupid show.

    Reply
  15. Teague says:
    December 29, 2009 at 8:42 am

    Ego check aisle three.

    As for bold- wasn’t he a complete whimpering incompetent klutz that had to be carried (the had to change the rules midway to let him slid by) through the competition. Hardly the definition of bold.

    And the big bald head logo is very similar to the one used by Max Brenner Chocolates.

    http://blogs.villagevoice.com/forkintheroad/max_brenner.gif

    Reply
    • Devika says:
      January 2, 2010 at 12:24 am

      I was just going to post about the Max Brenner similarity. I knew Food Network had stopped making an effort when it came to their programming, but since they seem to spend 80% of their budget talking about how great their shows are, I would think they’d have the money to hire a creative marketing team and graphic designer.

      Reply
  16. Squarebob Spongepants says:
    December 29, 2009 at 9:06 am

    @Trini. It’s easy to follow Aaron. Just follow the scent of burnt Open Pit barbeque sauce…

    Reply
  17. The Nice Other Liz says:
    December 29, 2009 at 9:20 am

    I think he stole the drawing from Disneys Aladden..

    Reply
  18. oh_come_on says:
    December 29, 2009 at 1:02 pm

    Blatant snatch of Alfred Hitchcock’s silhouette logo.

    Reply
  19. Jimmy Johnson says:
    December 29, 2009 at 1:37 pm

    Isn’t Tabasco Sauce the flavor of bold? I thought they had a whole marketing campaign about how “bold” their flavor is.

    Reply
  20. brian says:
    December 30, 2009 at 3:19 am

    Still, I’d rather watch a Big Daddy Marathon than 5 minutes of the Feelys, I mean the Neelys.

    Reply
    • Kelly says:
      January 2, 2010 at 4:14 pm

      I agree, especially after seeing the Neelys commercial for Sam’s Club, where they go and apparently buy everything from a pre-cooked turkey to pies and other desserts.

      Does anyone else find this odd?

      Reply
  21. Kelly says:
    January 2, 2010 at 4:08 pm

    I had never watched Aaron McCargo, until reading this thread. I went over to the FN site and watched a couple of vids. I see what people are talking about, now.

    At one point, he actually said “smoove” when describing a sauce, and hard on the heels of that was “morsture.”

    Apparently he wants to make sure people know that he now knows what chipotles are, because he said “A jalapeno is the chipotle pepper before it is smoked.” Which is rather like saying “A cucumber is the dill pickle before it is pickled.” :P

    However, he still doesn’t seem to know much about chiles, as he was talking about taking the heat out, and removed the seeds and left the veins in.

    And, does he ever make his own sauces? In all the videos I watched, he talked about where to buy them. To me, if you don’t make your own sauces, you’re assembling, not cooking.

    Anyway, preaching to the choir, here, I’m sure. :)

    Reply
    • Sarah says:
      January 2, 2010 at 4:37 pm

      During TNFNS he didn’t even know what a “chipotay” was.

      Figures. Community college drop out.

      Neelys are just as ignorant when it comes to ingredients too. Pretty Smoove.Axetually.

      Reply
      • Kelly says:
        January 3, 2010 at 5:22 am

        “Otay,”

        I’ll probably get flamed for this, but it seems to me people have been skirting around it during this whole thread. So, I’ll take the hit for everyone else who feels the same way, and come right out and say it.

        I don’t like having to figure out ebonics in person. I CERTAINLY don’t like watching a cooking show where the host speaks this way, no matter how “tamed down” is is.

        I don’t care if a person is white, brown, red, purple, or green. When they say things like “smoove,” “morsture,” or “aksed,” they’re just plain ignorant.

        Reply
  22. Marea, Chang, Levine and Moonen, $100 to Win (2010 James Beard Awards) « Foffee In The Afternoon… says:
    April 29, 2010 at 9:26 pm

    [...] on to be part of a television episode nominated for a James Beard Award.   The “flavor of bold” [...]

    Reply

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