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Bobby Flay’s Bringin’ Out The Hellmans
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I’m not quite sure what’s more disturbing: the fact that Hellmann’s Mayonnaise has a Facebook page, or that Bobby Flay has teamed up with them this season to launch a promotion called Real Holiday Helpings. You see, on Hellmann’s new website, you can print $1 coupons, play mayonnaise-y games, and watch Bobby Flay awkwardly prepare dishes using various Hellmann’s products.
Like every production Flay gets his hands on, these delightful clips are complete with wardrobe changes, robotic prop families, and keen product placements. Why did Hellmans choose Flay? Perhaps they’ve caught onto what Food Network learned so long ago: nothing quite says “real holiday cheer” like a stuttering man with skin the color of a newborn piglet. Yum, pass the Cuban-style corn with a side of angry tween!
…could that boy look any more pissed off?
But wait! There’s more! There’s also a link to an “exclusive” interview with Bobby Flay for FANS ONLY! Since I am not a fan, I can only imagine that the behind the scenes interview shares some of Bobby’s helpful Holiday tips like the delicate art of crafting a habanero ham glaze, and how to control your man-boobs with the use of over-sized band aids (and a dash of Hellmann’s).
Other posts on Food Network Humor:
---Bobby Flay on Entourage: Part 2---Bobby Flay Adds 2 New Steps To “Grill It” Intro
---Photos: Bobby Flay In His Youth
---Bobby Flay On Entourage
---Bobby Flay Wants To Run For Public Office
- Bobby Flay
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31 Responses
Looks like Miracle Whip will get some business.
I was shocked the other day when I was on epicurious.com to see a Bobby Flay/Hellman’s banner ad at the top. I dunno, something about epicurious being, imo, far superior a resource than TVFN made me think it was just bizarre to see the two coexisting as closely as they were at that point.
*And by the way, I feel the need to add that I am NOT the Katie from the thread refrigerator cat who posted first simply to say first. I’m the (semi-)regular Katie poster. I know Jillian took away the ‘dislike’ button, but I still felt the need to clear my name!
I didn’t comment on it in the post, but could that poor woman in the first photo be standing any farther away from Bobby? She looks terrified .. hiding behind the counter, grasping the granite for dear life. I can almost smell the warm Holiday goodness that must have been circulating on set that morning.
The people writing on that Hellmanns’ facebook wall need to have their heads examined. What is the world coming to when we need to communicate with mayonnaise?
Clearly, Hellmann’s is how Bobby Flay got his man boobs.
Can he do anything besides combine Hellman’s and chiptole?
I think this is a cashing out for the flayman. He knows his shadow is growing long and the time to bring in the $$$ is upon him.
He could be building his cash reserves for: A) Gynecomastia surgery. B) Reading himself for yet another divorce. C) Both.
I meant “readying.”
Saw the cuban sandwich ad with Dijonnaise and in Pauler’s style slathering mayo on the outside of the bread before hitting the panini grill. Completely ordinary sandwich. Like Bobby would actually make that crap.
Hellmans IS a good thing.
But sheesh for holiday season he’s flogging mayo PLUS pots&pans at Kohl’s ? Does his contract with FN require that he tout whatever they tell him to?
Meh – he’s getting his piece, I’m sure.
It will make me sad if we start seeing Tony Bourdain doing this sort of thing in future (now that same corporation owns him as well) :(
No—wait!
D’you suppose he uses Mand-Aids to cover his Man-Boobs?
Seriously, Bobby. Your use of Hellman’s in place place of yogurt is offensive. There’s just no substituting one for the other, and I know you know that.
Bobby Flay – Mayor of Sell-Out City.
I was wondering when you were gonna blog about this. Did you know he also has his own channel on Dishnetwork? Channel 99 BFLAY. It’s pretty much the same crap you see on the website.
Yep, Dana, I was astounded to see that there is a whole freakin’ channel devoted to this idiocy!!! What a crock.
I’m personally appalled at the “how should Guy Fieri look?” on his website. ACCIDENTALLY clicked on it. . . it is a travesty. . . .Bobby Flay may have Hellmanns, Guy may have Astroglide (hair, people, nothing more!)
Check out the “Horton Hears A Douche” sidebar. Its so funny!
I would have thought that Ina Garten would be the FN personality to tout Hellman’s because she uses this “good” mayonnaise all the time. I can easily hear Ina saying, “Bring out the Hellman’s…and bring out the BEST!”
I sent a tip to Jillian about this last week – shocked that he has his own station on dish network. It’s # 99 (bFflayTV). It shows him doing the same 4 hellmans recipes over & over, 24-7.
@Janine I’ve seen it! I’ve never watched an entire segment but I always wonder how he could come up with enough mayo recipes to have his own channel. The 4 recipes explains it though. Lol!
How does the biggest dick on TFN keep raking in the cash?
Oh. Sadness and embarrassment for anyone that appreciates good food.
Love the Bobby Flay/Hellman’s channel! It’s the same 20 minutes “cooking” show repeated over and over and over and over. At least until CarpetShark decides to pay for the channel and sell whatever they’re selling.
This isn’t the first time Bobby and Hellman’s have taken over the channel — just the most festive.
Bobby is probably building up the war chest preparing for his next split and will every penny. He has partners on in all his ventures so he ain’t that stinking rich.
I want a way to like your avatar picture. ;)
It’s a perfect match; I hate Bobby Flay AND I hate mayonnaise! Seems like a good idea to put them together somewhere I’ll never run into either.
OMFG.
I’m doing a Hellmans promo this weekend in a “major retailer.”
Its actually a pretty good product, like Blue Plate/Best, or Dukes.
But for some reason, because of this, I suddenly feel so…..Cheap.
And used.
Meh. I’ll get over it.
At least he isn’t shilling for Velveeta “cheese” or Kraft BBQ sauce.
Yet.
god i hate mayonaise
The only thing that surprises me about this sell-out is that he hasn’t come out with HIS OWN brand!
*Try Flayonnaise and smother your samich with greasy, eggy goodness…see ya in the emergency room!!*
Flayonnaise.
Oh, yeah.
Snark at its very best!
OK, so this BFLAY channel on DISH is AWFUL! It plays these stupid recipes that all somehow feature mayonnaise (and, of course, ancho chiles). What I don’t get is why only about 30% of the channel’s screen real estate is used for the actual cooking. The rest is mostly just a huge white screen with the Hellmanns logo.
A while back they had that “Sneaky Chef” person on in exactly the same format. One half hour show run over and over again for a couple of weeks. Hellman’s might be a good product, but with a marketing strategy like this I’m tempted to get Miracle Whip in spite of the contempt I have for their marketing.
Or I’ll just make my own mayo.
What is it with FN personalities flogging their crap? It just erodes what little credibility they have. I guess owning resturants and doing your own tv show isn’t paying the bills.
At least Billy Mays and the sham wow guy know what their role is.