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Megan Mullally Can’t Believe It’s Not Butter

Published on: December 27, 2009 – 12:57 am by Jillian Madison Comment

As it turns out, The Deen Boys aren’t the only celebrities out there shilling for I Can’t Believe It’s Not Butter. Megan Mullally, best known for her work as the beloved Karen on Will & Grace, recently filmed a TV spot for the fake butter company as well.

In her new commercial, Megan and choreographer Tyce Diorio literally burst into dance in the middle of the frozen food aisle, before encouraging us to “turn the tub around” so that we may all witness the nutritional benefits of the fake butter.

So basically, yeah. It’s one of the most awful commercials I’ve ever seen in my life.

Frankly, I’d expect this sort of bullshit from Florence Henderson or the Deen Brothers, but not so much from Megan Mullally. The woman should be starring in her own sitcom, not singing harmony and doing the monkey as some tool is breakdancing on a giant replica of an I Can’t Believe It’s Not Butter lid.

I’d like to take this opportunity to offer my condolences to Megan on the loss of her dignity.

And for the love of God, Megan, if Country Crock comes knocking next, JUST SAY NO.

__________

UPDATE: The full-length video is more heinous than I ever could have imagined.



Other posts on Food Network Humor:

---Chinese Butter Translation: Fail
---The Deen Brothers Endorsing I Can’t Believe It’s Not Butter
---Paula Deen’s Lobster and Butter Shooters
---Paula Deen Butter Y’all Tattoo
---Paula Deen Snorting Sugar Off A Stick Of Butter [Halloween]







  1. Dave
    December 27th, 2009

    COULD NOT AGREE MORE. I love this woman. She can sing, she can dance, she can do it all. And this is what she is doing with her talent? Loss of dignity is right. I hope she got paid at least.

    |
    froglegs replied on: December 27th, 2009 at 3:58 pm

    Please tell me the $ she made goes to her favorite charity!!!!!

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    libby replied on: December 28th, 2009 at 12:11 pm

    my daughter and I sat in stunned silence when we saw this on the tv!!! so shocked, it was so awful!

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    Dark replied on: June 25th, 2010 at 3:15 am

    Before you people open your mouths and make total fools of yourselves, do your homework next time. Megan Mullally, owns a percentage of this product alone with several other products, that each and everyone of you use, each and every day. She not only made a great career move, which most certainly grabbed your attention as was the intention, but she saved her owner percentage and made $250,000 to-boot. Let’s not forget the royalaties she makes each time the commerical is shown. She is a business woman and she has proved herself with this commerical and at each board meeting. WELL DONE MEGAN!

  2. Gayle King
    December 27th, 2009

    Oh my. It’s my first time seeing this commercial, and I’m sort of shocked she would stoop so low. You’re Karen freakin Walker, for Christ’s sake!

  3. Gregory
    December 27th, 2009

    Wow. That was just hard to watch. I certainly didn’t see Megan doing any good dance moves in that video, unless you consider the monkey a good dance move.

  4. neo
    December 27th, 2009

    I didn’t see Megan doing anything special in that video, except spinning around in circles while Tyce Diorio overdid every single step. WTF

    |
    Becky replied on: January 25th, 2010 at 12:26 am

    That is NOT Tyce in the commercial. Does anyone know who it is?

  5. Alexis
    December 27th, 2009

    “…not singing harmony as some tool is breakdancing on a giant replica of an I Can’t Believe It’s Not Butter lid”

    HILARIOUS!!! And oh so true.

  6. December 27th, 2009

    I couldn’t believe it when I saw that commercial. Do you think she blew all of her Will & Grace money? She’s gotta be desperate for cash.

  7. FingerFoodie
    December 27th, 2009

    Not only did she lose her dignity but she also lost some street cred on her fashion sense. Who the hell dressed her? That red frock looks like something an 80’s housewife would have “dressed up” in. And her hair! The curls – HIDEOUS. She looks horrible…in so many ways.

    |
    Jill (not Jillian) replied on: December 27th, 2009 at 11:04 am

    I know! I hardly recognized her. At first I wasn’t even sure it was really her. Too bad.

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    Jillian Madison replied on: December 27th, 2009 at 11:08 pm

    AGREED. She looks like Delta Burke.

  8. NickF
    December 27th, 2009

    Tyce, when you do the roundy-round likes it a fucking quadruple axle you KNOW you need to tone it down.

  9. BOO
    December 27th, 2009

    OMG This woman was the first Aunt (hic)(burfpff)Toddy minus the crappy cookin’!

  10. Rick
    December 27th, 2009

    It is not only a commercials but one of the channels on our TV is running it 24 hours a day for teh last several weeka in an infomercial format complete with a karioke section.

  11. Jennifer
    December 27th, 2009

    Tyce choreographed it, but that guy in the video is not Tyce.

    |
    Drew replied on: January 5th, 2010 at 12:31 am

    I didnt think that was Tyce dancing.

  12. Hilbil
    December 27th, 2009

    :O
    God I hate commercials.

    |
    Julia replied on: December 27th, 2009 at 7:26 pm

    I concur.

  13. Josie
    December 27th, 2009

    Give her a break. Everybody has to pay the bills. But really, her agent should be fired.

    |
    Dank Dillweed replied on: December 27th, 2009 at 11:32 am

    I give no one a break, especially Hollywood types. When my foreman tells me to do something that is illogical, I tell him get f-ed.

    So she is either a money whore or a moron.

    |
    jpquinlan replied on: December 27th, 2009 at 11:49 am

    I agree…sure signs economy is still in a downward spiral if Megan felt compelled to stoop to this. That being said I will still put my foot down when asked by a homeowner or GC to do something unreasonable which could turn into something embarrassing.

  14. December 27th, 2009

    I can’t believe it’s not dancing with the stars.

    |
    CherryRose replied on: December 27th, 2009 at 10:43 am

    Maybe Mullally is hoping that DWTS producers will invite her to do the show’s next season ;)

  15. December 27th, 2009

    Bring Fabio back, this was just awful!

    And what does Pauler have to say about this? A butter substitute? Blasphemy.

  16. DesignerJeans
    December 27th, 2009

    Gawd. This makes the Julia Louise Dreyfess tv dinner ads look like Shakespeare.

    |
    Jimbo replied on: December 30th, 2009 at 7:52 pm

    And Julia Louis Dreyfus has made better career choices than either Megan, Eddie Murphy, post Dreamgirls, or Richard Kind ( see ON-COR).

  17. Sarah
    December 27th, 2009

    I wonder what people thought when Bill Cosby told those kids to fuck off out of his Jell-o tree ?

  18. MNLisaB
    December 27th, 2009

    Are there truly any people out there that think this chemical laden stuff is GOOD for you? Pretty sure if I set a tub of this outside in the snow, the squirrels, birds and other critters would not touch this even if they were starving.

    |
    oh_come_on replied on: December 27th, 2009 at 12:40 pm

    So right MNLisaB, they actually say ‘talking about nutrition’ in that jingle, OMG. What size is that container? It’s as big as her head!

  19. December 27th, 2009

    WHAT THE HELL??? Karen is my idol!!! Why, god, why????

  20. Marty
    December 27th, 2009

    Looks like a scene from a bad porno when she is wheeled in on the butter tub.

  21. Jon McKenzie
    December 27th, 2009

    She should be playing Rose’s mother on TWO AND A HALF MEN.

  22. Chewy Chives
    December 27th, 2009

    Makes me want to stand in front of her, Karen Walker-style, and say, “Whats all this, Honey? What’s going on here?” Her agent needs fired.

    |
    Shawn replied on: December 27th, 2009 at 9:34 pm

    Aw, I wanted to say that. If I were Megan I would have considered using an alias before I signed on to this freak show. Anastasia Beaverhausen maybe? Anastasia as in Russian royalty, Beaverhausen as in where the beaver live.

    This commercial is playing constantly on Dish Network. Seriously. A channel devoted only to this commercial.

    |
    jpquinlan replied on: December 28th, 2009 at 10:59 am

    They dissed us a Merry XMAS allright!

  23. pukey
    December 27th, 2009

    what weirds me out is how they try to slim her down using some strange camera lens so she looks all smushed and long down the face.

    |
    CherryRose replied on: December 27th, 2009 at 4:48 pm

    Not only that, but Mullally looks like she was poured into that dress…so not flattering.

  24. ladycrim
    December 27th, 2009

    I love how they tried (and failed) to cram the phrase “no hydrogenated oils” into the beat of the song …

    |
    Jillian Madison replied on: December 27th, 2009 at 11:09 pm

    I KNOW! I’ve been laughing about that for the past 24 hours. It just didn’t work. At all.

  25. Teague
    December 27th, 2009

    ‘I didn’t realize that her career was over.’-that was my first thought when I saw the (painfully cheep) commercial.

  26. Mommab
    December 27th, 2009

    What am i missing? Why would i “turn the tub around”?

    ha.

  27. December 27th, 2009

    aside from the dance part, what the HELL is up with that cart before they go off into fantasy land? seriously, how much fruit does this woman NEED? Is she in *that* much Jack withdrawal?

  28. Catherine Cook
    December 27th, 2009

    C’mon people, if someone offered you a half a million dollars to sing for a tub of fake butter….would you say NO? I’m sure she was paid a ridiculous amount of money and the premise and the circumstances are also ridiculous, so….what the Hell?

  29. December 27th, 2009

    I can see it now, the chain emails starting with how Margarine is one molecule away from plastic, how even FLIES wont eat margarine, and how it the Sodium benzoate (the common preservative in it) will trigger Parkinson’s.

  30. Catherine Cook
    December 27th, 2009

    OH…also, I never really liked Will & Grace or Karen….I saw her on Broadway in Young Frankenstein and she was FANTASTIC….so I guess now..I respect her.

  31. Catherine Cook
    December 27th, 2009

    MOMMAB…..WHA!????

  32. December 27th, 2009

    i guess, i am the only one who has ever gotten the chain email thats been circulating for years that tells of all the horrible-ness Margarine has to offer.

    must be an east coast thing? maybe?

    sigh. my point was this product is disgusting. even M.M cant make it SELLABLE.

  33. Kevin
    December 27th, 2009

    Sculpture, Guy Fieri style: http://twitpic.com/uuul7

    |
    Sara replied on: December 27th, 2009 at 11:51 pm

    What shocks me speechless is not the sculpture itself, hideous though it is. It’s a life-size cowboy riding a giant fish. While it makes absolutely no sense, it does sort of reflect Tex Wasabi’s, the restaurant that should never have been born, attitude toward food, and is sort of to be expected of someone like Guy Fieri, the man who changed his last name from something slightly homophobic if you are ignorant and too full of testorone for your own good to something that confuses everybody.

    No, what shocks me is the comments section. Apparently there are a large number of people who LIKE the sculpture and who really, REALLY like Guy. Why?!? How?!? Is this a coming sign of the apocalypse? I am honestly confused by these people. Are they just confused as well, or defiantly evil? Please shed some light.

  34. Sajib Malalaoo
    December 28th, 2009

    I thought that was Tina Fey when I saw it. Megan lost some serious poundage and must have had the adenoids removed. I would do her.

  35. December 28th, 2009

    I hope she doesn’t actually plan on eating that crap.

    There is enough evidence that margarine is about as healthy as butter, and some studies even show that it’s worse for you.

    Eating margarine can increase heart disease in women by 53% over eating the same amount of butter according to a recent Harvard Medical Study.

    Megan and the ad agency need to apologize to everyone for this awful mess.

  36. December 28th, 2009

    If everyone sent her a dollar then maybe she wouldn’t do these things anymore.

  37. December 28th, 2009

    Yeah, wow. I saw this commercial over the holidays and stared slack-jawed at my TV wondering where in the hell this monstrosity came from. I was embarrassed for MM though she had to know what she was getting herself into. Blarg!

  38. Veronica
    December 28th, 2009

    O.O wow… just wow.

  39. Me
    December 28th, 2009

    I can’t believe that Gloria Estefan agreed to let her song be brought down to such a ridiculous level. Truly one of the worst commercials ever. Gloria, what were you thinking? Now you are associated with the damn butter.!! :)

    |
    Matthew replied on: December 29th, 2009 at 1:21 pm

    You mean Vicki Sue Robinson. Gloria did the cover in ‘94.

    |
    RaleighRob replied on: December 30th, 2009 at 10:04 am

    Exactly. Sad I’m old enough to remember?

    Unfortunately, Vicki Sue Robinson died in 2000…but fortunately that means she didn’t live to see this!

    |
    Me replied on: December 30th, 2009 at 9:38 pm

    Oops! My bad! :)

  40. December 29th, 2009

    I STILL *heart* Karen Walker, don’t care if she shills pig s_it.

  41. NSBill
    December 29th, 2009

    Am I the only one that thought she did this out of utter hilarity as opposed to being desperate?

    |
    RaleighRob replied on: December 30th, 2009 at 10:09 am

    ^You know, I watched this a few times, hoping that there was some campy, tongue-in-cheek sarcastic humor going on in that spot and thus helping me regain some respect for her in this.

    Unfortunately I still see none. It’s just plain bad, that’s all.

    |
    Jillian Madison replied on: December 30th, 2009 at 10:11 am

    It is hideously bad. HOWEVER. The damn song has been in my head for 3 days. It’s like torture.

  42. Chuckers
    January 3rd, 2010

    Wow.. that was.. umm… dreadfull. But, it *is* better than the short clip commercial I have been seeing.. which is not saying much.

  43. Tra
    January 7th, 2010

    After i watched it. reaction: …..what the hell is this?! excuse my french. gosh somone poke my eyes out. that commercial would make anyone turn emo

  44. LoneVoice?
    January 11th, 2010

    I love this commercial. I found this site because I was searching for others who were also enjoying it. Oh well.

  45. January 12th, 2010

    [...] Dear God. Not the “Turn The Tub Around” butter commercial. Is Megan Mullally that hard up for [...]

  46. January 13th, 2010

    I think Megan Mullally is Greatttt in what ever she does, even the can’t believe it is not butter commercial.
    Yes she should definately have her own sit com she is funny as funny can be. She is very pretty and sexy, and I am a girl and I can say that, and no I am not into women. All in all, get her back on tv so I can watch her show!

  47. Miss Marketing
    January 20th, 2010

    I feel that Megan Mullally is great, with her uncanny sense of humor; funny, loud, annoying and corny, has performed in another ad, that was rather perfect for her. I thought even though the commercial was an awkward ad for this kind of product, it was her, humorously corny, loud and annoying.

    People, if the commercial was so bad, why would it be such a popular topic. Do you think when the marketing and PR people came up with this, thinking,” This wont get any airplay, no one will like it and we wont sell any extra products”? No! They thought, ” It may be an annoying and quite terrible ad, that never seems to end, but that’s what sells, people will talk, the song replaying over and over again in their heads and then the’ll talk, sing it aloud and blog on message boards. Eventually people will go out and buy it and we’ll make more money”. That’s PR and marketing people and whether you like it or not, these are the kind of ads that sell. Thats what they’re getting paid to do; market a product(even if it’s fake hydrogenated crap), with someone that will catch the audience’s attention, peforming in a bad advertisment(everyones entitled to your own opinion)that everyone will talk about. Hell, I bet their profit and stocks go up, cause even if it seems to be a bad ad, there is more talking and discussion regarding the product and then more products wind up get sold strictly from person to person discussion.

    So to those who dont like the ad, “turn the channel, you have a choice”; To the PR and Marketing people at Unilever Global(the company who market, “I cant believe it’s not butter”), You must be doing something right to be one of the world’s largest consumer products companies”, and to you Megan Mullally,”smart move doll, I know you got a fat check and I love ya and keep doing that thing you do!

  48. Kat
    January 22nd, 2010

    Well, I think the video is great! Made me smile.

  49. Mary
    January 29th, 2010

    thumbs down for the twit – & now I’ll also NEVER buy that stupid – I can’t believe it’s not butter product – because now I do BELIEVE it’s not butter.

    Can you say “backfire”

  50. Mat
    February 16th, 2010

    Did anyone else notice that in the full length version they all sound like the chipmonks?

  51. April 19th, 2010

    i love this commercial.

  52. Katie
    May 1st, 2010

    Okay, first, she looks like Leslie Ann Warren, and that ain’t a compliment. Second, couldn’t they have found a male singer/dancer that sounded like he had completed puberty?

  53. mary
    June 17th, 2010

    The jingle in the “I can’t believe it’s not butter” commercial is very upbeat and catchy. I would be singing it long after the commercial is over. It is now an outstanding commercial with Megan Mullally in it. Megan looks like she has having a great time. It is light hearted and upbeat. The heck with all superficial status nonsense.

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