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Anthony Bourdain. Mister cool. Mister hip. Mister “I’m just here to make good television.” Mister “fuck corporate America.” Mister…… CHASE SAPPHIRE CARD USER?
Oh yes. You see, last night’s Istanbul episode featured one of the corniest, most blatant examples of product placement in the history of television. After dinner at a local restaurant, Tony offered to pay the check. He said, “let me get this” – and the camera zoomed in on a gleaming Chase Sapphire Card. Oh Tony! Oh no you didn’t! (finger snap)
Obviously, product placement is nothing new. It’s an advertising technique commonly used by several major networks. I just never thought I’d see it being used mid-episode by Anthony Bourdain of all people. Through the years, he established trust with his viewers by subtly convincing us the corporate bullshit would always be clearly separated from his commentary. That wasn’t the case here at all. Sure, he had a deal with Bing last year, but that was a sponsorship and it didn’t feel nearly as sell-outish as this did.
As usual, fans of No Reservations took to Twitter to comment on what they had just seen:
“Chase Sapphire plug during Anthony Bourdain’s show was as over the top as fake plugs in Talladega Nights w/ Ricky Bobby. Horrific marketing.” -KyleMengwasser
“Just lost some respect for bourdain bc of horridly blatant chase sapphire card product placement. Ruined the authenticity of the moment.” -chrismreilly
“Did Bourdain just flash a Chase Sapphire card mid-episode?? Favorite show comprised by product placement. Weak.” -jmtnyc
“And with a quick flick of a Chase Sapphire credit card, Anthony Bourdain broke my heart.” -filmmakerzero
FNH also fielded dozens of emails about the infamous credit card, like this one from Zac. “It just seems that his spirit is gone. He’s no longer introspective or investigative into the culture he’s visiting,” Zac said. “He’s just cussing to cuss and stuffing himself more than Zimmern. I know that Bourdain has problems with celebrity chefs and is reluctant to acknowledge his own status as a celebrity chef, but now he’s just a sellout.”
Here’s a quick video, for those who missed it. Was that a HAND DOUBLE, for Christ’s sake?!
Other posts on Food Network Humor:---It’s Official: Anthony Bourdain Has Lost His Fucking Mind
---Sandra Lee Tells Anthony Bourdain To “Have Cocktail And Lighten Up”
---Anthony Bourdain Wants To Get Drunk With Rachael Ray
---FOOD FIGHT: Anthony Bourdain vs Paula Deen
---Food Network Anthony Bourdain-isms
- Things We Hate