Bobby Flay »
Were you one of the Cablevision customers annoyed to death by the Bobby Flay commercial they played SEVEN HUNDRED TIMES over the weekend? Then this blog post is for you.
We just hit day 14 of the Great Scripps/Cablevision Blackout of 2010! We arrived at this stalemate because Cablevision refused to pay Scripps the 200% rate increase they were demanding. For those interested, that amounts to about $200 million dollars a year, or “pennies” as Food Network president Brooke Johnson called it.
Guy Fieri, Melissa d’Arabian, and Sandra Lee all filmed Scripps propaganda videos, which were crammed down our throats ad nauseum via the internet. However, that wasn’t the case for the Bobby Flay commercial that played this week during The Simpsons, and several other prime-time shows:
While the commercial may seem “vanilla” on its own, imagine having to endure it over. And over. And over. Literally dozens of times, during one evening. Many Cablevision customers wrote in to express their disgust, and I can see why.
Annoyed viewers also took to Twitter to complain about Flay’s ridiculous commercial, and how often it was played. “If I see one more commercial with Bobby Flay in it, I am mailing a box of dog shit to whoever is responsible for all of this,” TheAceOfKnaves wrote. “These Bobby Flay Foodnetwork/HGTV commercials come on every commercial break. ENOUGH ALREADY,” sad UCMyTwitts. And CandyValentinne noted that “you can start a drinking game with the amount of times that Bobby Flay commercial for food network keeps coming on.”
Aside from the frequency with which it was played, the commercial itself was quite pathetic. “We know you’re disappointed that you can’t watch Food Network and HGTV,” Flay muttered in between condescending breaths. “No one is more disappointed than we are.” Is that so? If you’re so disappointed, then tell Scripps to push a button and PUT THE NETWORKS BACK ON during negotiations with Cablevision. They’re the ones who pulled them, after all.
And honestly, if Scripps has enough money to pay for multiple 30-second commercials during prime time, they need to get real with this 200% increase they’re demanding. Perhaps they should come to the table with a realistic rate increase, and stop using their “loyal” viewers as pawns to help them leverage more money for themselves.
And until this all gets resolved (if ever), for the love of God, NO MORE BOBBY FLAY COMMERCIALS. Spare us all.
Other posts on Food Network Humor:---UPDATE: Food Network and HGTV Back On Cablevision
---Bobby Flay on Entourage: Part 2
---Bobby Flay On Entourage
---AT&T U-Verse Customers, Say Goodbye To Food Network
---Photos: Bobby Flay In His Youth
- Bobby Flay