Giada De Laurentiis »
Giada Launching Kitchen Gear Line At Target
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JUST WHAT THE WORLD NEEDS! MORE KITCHEN GEAR!
Bobby Flay’s already hawking his tacky kitchen wares at Kohls, and starting this month, Giada will be hawking hers at Target. Her line, which is oh-so-cleverly called “Giada De Laurentiis for Target”, will consist of cookware products and specialty food items. Sorry, but low-cut blouses will not be included at this time.
This can only mean one thing: time for a generic, carefully written celebrity quote that expresses appropriate levels of enthusiasm for their unnecessary new project!
“It is so exciting to pass along my family’s cooking traditions to America’s home chefs,” Giada said. “The products I’ve designed for this line are essential in my own kitchen, and now, through my partnership with Target, at-home cooks will be able to make effortless meals affordably.”
Her line will include cookware, such as saute pans and cutlery sets, as well as food items, like pasta sauces and and coffee blends. Prices will range from $6.99 for a nylon spoon, to $199.99 for a 10-piece cookset. She will also be serving as a spokesperson for Target’s line of groceries, so get ready to see a macro shots of Giada’s massive teeth sinking down into an Archer Farms biscotto aaaany day now.
Other posts on Food Network Humor:
---Paula Deen Launching Designer Paper Products Line---Giada’s New Line Of Dog Food
---VIDEO: Giada Cooking With Ellen
---Paula Deen Getting Her Own Line Of Serta Mattresses
---Paula Deen Getting Her Own (Wait For It…) FURNITURE LINE
- Giada De Laurentiis
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94 Responses
While I am massively annoyed by this, I’m honestly surprised it took her so long to do something like this.
I too am surprised she took this long to milk her last name even further.
I’m surprised she didn’t go for something s little more high end.
Well, Pauler already snagged Walmart, so her bottom line (no pun intended) will be much bigger anyway.
Okay, Paula has Wal-Mart, Bobby has Kohls, Giada has Target. Next I’ll predict Sandra having a line of tacky table cloths and plastic drink-ware at Family Dollar. The Neely’s will have erotic shaped serving pans and spoons at your local adult stores,
How funny – I can totally see a whole line of Aunt Sandy’s tacky tablescape crap at Family Dollar!
Aunt Sandy’s tablescapes and barware.
Or maybe Skyy will come out with a well vodka called Sandyy.
I’m sure it will taste like dirt…lol
Ina will soon have a line of “how bad can that be?” cookware at your local Crate & Barrel.
LMAO, or “How Easy is That?”
Of course, I’m waiting for Ina’s ‘Good Vanilla’ and European style ‘Good Butter’ at my gourmet grocery store!
Don’t forget “good eggs!” You don’t want to crack a bad one!
The good Vanilla will most likely be sold at Williams Sonoma.
Ina’s mixes already sell at stores — particularly Stonewall Kitchen stores. This is why Stonewall Kitchen is one of the few brands with legible labels you’ll see on Barefoot Contessa.
It amazes me how many different ways there is to design cooking utensils and place ware. I like my cast iron that I get from the sporting goods store.
I also wonder if Guy Fieri is going to sign with Accenture? Since they fired Tiger Woods there’s a job open over there.
The only item I can see Ferry’s name on is a line of douchebags…
How appropriate!!!
I die a little bit inside every time I see the ads for his Knuckle Sandwich knives.
The small deaths are typically preceded by episodes of nausea and vomiting.
Ina’s line will include “Good Cookware”, “Gay Gourmet Baskets”, and a new line of kitchen and bath towels with a hydragea motif.
Of course,to afford any of these products, your income will have to be larger than the annual operating budget of a small, third world country, but it’s all going to be so ah-maaaaa-zing!(giggle giggle)
& free Blue Demin Button Down with every $500.00 purchase. How good is that?
LOL, well now I’m sold!
Haha!
Actually, I don’t think that Ina is interested in having her own line, other than the Barefoot Contessa stuff that she sells off of her website. If she did, Williams-Sonoma would be drooling after her, since she represents wealth and (supposedly) discriminating taste. The brands that she uses can be found at W-S, she just hasn’t put her name on any of it. Maybe she figures that at 62 she has enough irons in the fire and wants to start to take it easy with Jeffrey and go to Paris more.
She’s 62, wow. She looks good.
“Barefoot Contessa” products are available at Macy’s. Martha Stewart’s upscale kitchen/bath/bedding is also at Macy’s, while her “cheaper” line of goods can be found at K-Mart.
It took some time, but Giada obviously assembled a marketing dream team to land the deal with Target.
I didn’t realize that BC products are available at Macy’s. Does that include the overpriced baking mixes too, or just non-food items?
The baking mixes, jams, toppings, etc. have been available at Macy’s for a while. During the holiday season, there were some gift packages that appeared to have spoons or spatulas in them.
I’ve never seen them at Macy’s (I thought her ex-BFF had that store covered). I’ve only ever seen them at Sur La Table, William Sonoma and Crate and Barrel. You know, the goooooood stores.
If you can’t make it to Macy’s, Sur, WS, or CB, the very expensive line of overpriced goodies can be had online at Stonewall Kitchens.
Additional freight charges will apply of course. Just to add to the cost.
I love Ina and can find no fault in her. She and Alton have the ONLY FN shows I watch faithfully. Her bake mixes are very expensive, but I bought the Brownie mix on a splurge and I have to say the were AWESOME. Betty Crocker can’t match ‘em.
If only these cooks would have a line cookware they would actually use in their own home. Some how i don’t see any of them using the stuff they hock because it’s usually low quality.
We once had a Mario Batali spatula. Fell apart after like one use o_o
Bet it was orange! LOL!
Actually, I’m on my third year of Emeril cookware – it’s really held up well. Then again, I believe he was the end of a better era of cooking shows……
It’s ironic that Cook’s Country From America’s Test Kitchen TV show just now compared dutch ovens and they said that Mario’s cost a lot more and wasn’t any better. Imagine that!
I bought a Mario dutch oven about 3 or 4 years ago. I chose it because compared to all the other dutch ovens, it was less expensive(as I recall, I caught it on sale). It’s an enameled cast iron pot. I’ve used it in many different cooking scenarios and it’s never failed me. Unless I drop the thing on my foot (it weighs a ton)and we both break, I’ll probably never have to buy another dutch oven again.
American’s Test Kitchen is great. I usually heed their advice, however since I got this dutch oven on sale, I know I got alot of bang for my buck.
I have heard really good things about Wolfgang Puck’s cookware, as well. That’s definitely secondhand, though, and I’m sure people’s opinions will vary.
We’ve got both the Wolfgang Puck and All-Clad cookware and they’re both great. Got both the same year for Christmas from each set of my in-laws.
Howard Sterns sidekick, Artie Lange, used a 13 inch Wolfgang Puck kitchen knife to stab himself!
Seriously? Why does every FN chef end up getting their own line of cookware? Why does FN think I’d want an item just because it has a famous chef’s name on it?
Well the difference is that you have a brain – unlike the multitudes who WILL drop their pants and bend over whenever they see a famous chef’s name attached to a product.
People take medicine, invest money, get mortgages, etc., because actors or “famous” people on TV tell them to. In general, people are dumb.
Oh goody. More overpriced cookware invading a store near you. Gag me with a $6.99 nylon spoon.
So, she’s going to have her own KNIII-EEEEEEFES, SPAAAAAHHH-TUUUUU-LLLAAAAAAHHS, and TOOONNNNNNNGGSS!?
Yes. But ONLY at TAR-JAHAAAAAAAAAAAAAAAA.
GOOTTTTTTTT-CCCHHHHAAAAAAAAAAAAAAAAAAA
Lol @ Bette, I thought my mom was the only one that called Target Tarjaha
Lol @ the Archer Farms reference.
Well, hey, it will definitely be less annoying than Ray-Rays orange-clad knife sets and the like.
Giada’s jumping on the make-me-more-money wagon–did Granddaddy take her out of the will?
Did you see her show today w/ the fire department? Miss fancy pants made ‘my man’ come to her multi-millon $$ oceanfront beach house for a tasting. Then ‘kindly’ handed him a grocery list. No $$ donation. She showed up at the firehouse, NOT TO HELP THEM COOK of course, but to do quality control. The BITCH should’ve had an apron on helping them cook. Of course she got her photo-op with the firemen. Laughable!
Well they did mention the org’s benefitted at the end. But yeah I guess donating her face and few minutes of her precious time is how celebrities typically do their part.
And heh – since I am 12 – Engine Company 69 !
And cheers to firefighters everywhere!
I was just in a Target in Durham, NC this morning to pick up a Lodge dutch oven (a gift from my dad), and walked by the new turquoise-and-white Giada display in the cookware aisle. It was just a 3-foot-wide, 3-shelf-high section of mostly bare shelves, with a huge cut-out headshot of Giada, and “coming soon” display showing photos of a few skillets, utensils and what looked like baking sheets (hard to say from the angle). And yes, her headshot showed her pearly whites in all their glory.
You forgot Rachael Ray’s stuff. I see it at Kohl’s all the time. That lovely Halloween-orange, Gaudy-green and Bizarro-blue stuff. You don’t even have to go into the store; you can see that crap through the front doors from the parking lot!
Thanks, I was afraid to walk into a Kohl’s. Thought they were selling jars of nuclear watse. Good to know its just Ray-Ray’s pots and pans.
Hmmm…. does anyone notice that the FN personalities that we seem to most respect (AB, Ina, Cat Cora…) have not gotten on the endorsement bandwagon??? I actually would consider products that any of those 3 recommend!
Actually, AB does have a line of Shun knives.
However, Shun knives are extremely high quality, and extremely pricey. I own a set of Shuns, and they’re amazing knives.
http://www.kershawknives.com/searchresults.php?search_by=designer&search_value=3&brand=shun
AB (assuming you mean Alton Brown) endorses Lodge cast iron cookware. I don’t mind that so much, though, because anyone who knows anything about cooking knows that cast iron is a treasure. At least he hasn’t come out with his own personal brand featuring his initials or a likeness of his face, as if it would somehow be better.
AB does welch’s Grape Juice , Cat does Coranation Wines
I can think of at least one piece of cookware that needs to be included: Giada’s “Cleavage Cleaver.”
LOL! Good one, Mark!
Frankly, I’m sick to death of products endorsed by ANY chef. I don’t want anything with Emeril, Wolfgang, Paula, Rachel, Bobby, (the list goes on and on and on) on it. Unfortunately, there are far too many idiots out there that think owning celebrity cookware will magically grant them the ability to cook like a professional. Or at least like the pretty people they see on Food Network.
Giada should really break from the trend and sell a line of push-up bras. She could call them “Magic Muffins”.
Hahahaha Jimmy Johnson. Seriously, this is FN’s push for WORLD DOMINATION! I get a lot of my best tools (not knives)second-hand at a restaurant supply and at Goodwill and Salvation Army. And, I’m a culinary school grad.
When you mentioned that Giada will also promote the grocery line, the first thing I thought was “Oooooh, Target Pahn-cheee-tah. Yum!”
While I’m sort of okay with the idea of striking while the iron is hot, there’s also the risk of the over-saturation of your (FN’s) talent. I’d say that the executives have pretty much pole vaulted over that line at this point.
I give it 4 months before the inevitable recall.
We’re doomed.
You have got to be fucking kidding me with the A. Burell, Ferry douche festivel. I’m going to go kill myself.
OK, just saw the Target stuff yesterday. They had the shelves fully stocked. She has everything, utensils, pots, pans, bowls, even FOOD. Yes, there were mixes and bags of stuff.
It’s all just crap. Nothing special and actually not even very pretty.
I checked the cookware, all made in China. Imagine that…more exploding cast iron coming soon to a kitchen near you!
we were posting at the same time. I’m not a big fan of Giada (not a fan period) but IMHO she wasted an opportunity to hawk stuff made in the country she “purports” to educate us on…
Right you are Cat Chow — why no Italian dishes etc?
I saw the stuff too and bought some of it! Like the design and the Tomatoe Basil sauce was Great!
Will she have the decency to foist on us products made in EEE-TAHHHH-LI-AHHHHHH (betcha it would be Bialetti under the hood)
or go the “Made in China” route?
I’m guessing the latter…
You need an ERD (Entity Relationship Club) to figure where things are being peddled by these celebrity chefs:
For example, doesn’t Paula Deen already hawk her kitchen crap at Target? I would not believe for a minute she’s giving that shelf space up (even if she’s got Kmart covered, see below)…goes against the PierreCardanization of her “empire”
Giada has (had?) a line of food stuffs (e.g. balsamic, italian seasonings) at Crate and Barrel…must not be selling that well if C&B didn’t jump at the opportunity to extend the licence with cook ware, etc.
Martha Stewart famously started at K-Mart now at Macy’s…Paula’s already edged her rear into that space (Tar-shay not enough for her!!)
sorry, that’s entity relationship DIAGRAM…my eldest was talking about forming a club and I was coaching her while typing! Time for some coffee…
Wow, this is a POSITIVE site.
You meant positiveLY WONDERFUL site, right Dymon?
Not to be outdone, I hear Melissa D’Arabian is going to launch a new line of cookware at Dollar Tree….
and it will cost $4 bucks.
Yeah, a special tray to freeze your bacon in. (Shhh, it was a Secret…but now she’s sharing it with us!)
When she lived in France, everyone was using them. Her mother-in-law even recommends them!
What exactly is she pawning? Target Bite Guards? Teeth Widening Braces? Halloween Teeth? Peri-dental gum expansion? I am confused……
BIS-COH-THO BITCHES!
I also heard that Oscar Mayer contacted Melissa D’Arabian to be the spokesperson for their new Parisean Pork line of fine bacon products. She’ll feature one of her Paree cuisine entreea of OM weiners stuffed with Velvetta and wrapped with bacon. It’s a total meal in itself!
The aisle at my store (yes, unfortunately, I work there) has Giada on one end and Paula down at the other end. The Giada crap is ALL imported from China (who would have guessed?) and is all exactly that, crap.
But, then, Target is known for selling overpriced crap to brand elitists, so what’s new?
In my local Marshall’s I’ve seen an italian salt which sells under Giada’s name. It is also available at Amazon, I don’t know if it has been mentioned before in this site.
[...] Also: this line apparently is new. [...]
I got the Magic Bullet for Christmas. I don’t know how anyone can top that.
Remember when Kathie Lee Gifford got lambasted for having a clothing line for Wal-Mart which was made in sweat shops? Why doesn’t that happen anymore? Because I can guarantee a 10-piece cooking set for $199 was not made in the USA.
I want the Giada De Laurentiis cake pan that is made from a mold of her breasts.
I brought Gaidas coffee at target. Went to get some more and they would not let me buy it, it said it was recalled? Why?
I just bought her coffee today in SF and it is great!
I was at my local Target and came across Giada merchandise. I was so excited. I grabbed a jar of Tomato Basil Sauce and a box of Whole Wheat Penne. I had just figured out what was for supper. When I was checking-out the sauce rang-up that it was recalled. The manager came and said it could be sold and they had no idea why. I was very disappointed. I got on my computer to find out why but there is not a word about it.Thank You, Linda Authement
I went to 2 of my local Target stores in the bay area to buy pasta sauce last night. 1 was sold out the other had 1 jar Tomato Basil left! I made it for the family last night with Ground Turkey and it was very good!
When I first saw her products at Target I noticed that there were several recalled items also!!! Wonder what the deal is??
I needed a new chefs knife and a paring knife so I bought the two Giada knives at Target about a week ago.
I was a little surprised after opening them to see how THIN the chefs knife blade was. For the same money I have seen much better knives at restaurant supply stores and such. Very disappointing.
But then in a matter of only a couple days BOTH knives started to rust and the chef knife had a CRACK right down across it! I was totally shocked, I am not a newbie cook and I take care of my cutlery.
So I guess if you want to get the most out of your Giada cookware, do not let them come into contact with:
Food
Water
Air
and you should be fine. I took mine back and got a refund.
I guess I am the only one to find this photo of her deranged?
$7 for a freaking spoon? Giada DiTrampo ain’t no chef or cook. I thought she would have started a line of fake dentures (like hers), kitchen “negligees”, or pre-made cakes filled with prosciutto. EW!!! GAG ME WITH A MAGGOT!
My god you people are haters!! I just bought her dutch oven. Partly because there were no others in that price range to be found in my town. LeCrusets $300 price tag is a little hard to swallow, and I could have gone to Herberger’s for a high priced Rachel Ray’s but this one was well priced and available at a store I wanted to walk into, unlike Paula Deans. The trick is no one in town was selling an enameled dutch oven without a name attached. I have a Batali panini pan and set of Puck set of knives not because the names were those I admired but because they were the best quality for the money.