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Paula Deen »

The Deen Brothers Now Have Their Own Magazine [NOW I've Heard It All]
Posted on March 10th 2010 by Jillian Madison

deenbrosmag

Paula Deen’s sons just launched their very own food magazine, called Deen Bros Good Cooking. Don’t let the cover fool you! Even though it looks like a low budget “visit Tennessee” brochure, it’s not! It’s a food magazine, chock full o’ pictures of the Deen boys wearing polo shirts in every color imaginable. Rejoice!

The publishers and the Deen Bros are spinning it as a cooking magazine FOR MEN. We have no idea what that means, but can only assume it will include lots of grilling, fart jokes, and the occasional recipe written by Chuck Norris.

So… who’s buying it?      ……    [crickets]



Other posts on Food Network Humor:

---The Deen Brothers Endorsing I Can’t Believe It’s Not Butter
---Jamie Deen On Cover Of South Magazine
---Shocking Food Network/Rachael Ray Magazine Advertising Statistics
---Paula Deen’s Creepy Magazine Covers: Enough!
---Coming Soon: The Deen Family Cookbook

    100 Responses

  1. Sarah says:

    I didn’t think Jethro and Forrest could write well enough to put out a “magazine” with their name on it.

  2. Scruffy says:

    As a male interested enough in cooking to be directly in the wheelhouse of this magazine….I’m not one bit interested.

    They seem to think slapping Deen on something gives it credibility, which it certainly does not. If I’m going to buy a food-related magazine, Christopher Kimbell is going to have something to do with it.

    I’m certainly not going to buy a magazine launched solely on the supposed appeal of two guys still latched on to their mom’s saggy buttermilk-filled tits.

  3. As discussed in Forums, I checked this out. Not bad. I didn’t buy it, probably never will. No, now I’m specifically going to read it, at least we need one person to comment on it instead of just judging it by it’s proverbial cover. (Note, y’all know I’m no lover of Deen and Co.).

    And I can’t recall exactly how the recipes were organized, but it seemed thoughtful I remember while flipping through it.

    As for being marketed toward men, what’s wrong with that? A food mag targeting a male audience is actually kind of a fresh idea. Personally, Men’s Health delves into this every month.

  4. wannabecook says:

    The Deen brothers sicken me because they are so full of themselves, especially the little gay one.

    • jmsiv says:

      “The little gay one”. Sorry, but you will need to be more specific.

      • JustJim says:

        The little gay one? At least neither is a wannabecook. Don’t identify people by their perceived sexual orientation, thei color, etc. It cones off as derogatory.

  5. Fratdaddu says:

    That’s frat.

  6. Syd says:

    @Scruffy: Amen on Christopher Kimball

    I wonder if Bobby will get to write some beauty-tips or some such.

  7. Scoobie-Doobie-Doo says:

    As for the Deen’s can we just all agree to Stop the Insanity!

    Why is it every time the Deen’s farts it’s news? If we ignore them, they will go away.

  8. CherryRose says:

    How many folks will pay $7.99 for this quarterly rag?

  9. Bacchus says:

    “What Scruffy Said”, exactly.

  10. La Coquette says:

    Will this magazine include a regular column entitled “Yo Mama’s Food Dises” in which all readers who have made a bad Paula Deen recipe sends in the complaints about their momma?

  11. Gypsy says:

    Good God NO. I liked Paula’s cooking show up until she kept having her sons on…then we’d change the channel. They aren’t entertaining at all, and they’re just riding on their mom’s coattails. To me, they’re a big yawn to watch.

    It actually comes as no surprise to me that they have a mag out now…just one more Deen item they’re marketing. It’s the Deen family empire, y’all.

  12. Eric says:

    I’m sure there’s some good tips for how to pull off the frat-boy douche look well into your 40s.

  13. Ray says:

    I suppose it’s only a matter of time before a Guy Ferry magazine makes its debut.

  14. Motzi Greps says:

    Frankly, they should play up the ‘ghey’ one so they can sell this rag to the metrosexuals. Then again, if I were a dude I’d rather get a recipe or food article from Men’s Health or Maxim or GQ or sumptin’. Toss up.

    • Jille says:

      Actually, it’s a good thing they’re brothers, b/c otherwise, I would have thought it made a great gay cooking mag cover (not!)

  15. MAC says:

    The whole family annoys the hell out of me.

  16. TinaTurner says:

    Lol, they keep trying to push these two on us, but we don’t want them. Haven’t they already had like 2 FN shows? No one cares!

    • Daria says:

      Seriously.
      Plus (I know I’m judging it by its cover here) it looks lame. Do I really need more recipes for cooking ribs and making potato salad?

      • No, but trust me, many men do.

      • Scruffy says:

        Those men that do also won’t have any idea who those two douchewads on the cover are or buy it because there are two dudes staring back at them.

        It’s piss-poor marketing at the very least. They’re trying to appeal to guys with…guys?

        If it was my mag, I do a black cover, minimized text, giant picture of a single rib looking tasty as hell. They need to be thinking along the style of Wired or Mental Floss or Texas Monthly or something, not Redbook.

  17. Barbara B says:

    GOURMET Magazine folds and the Deen Boys start up. The last sign that the Apocalypse is near.

    • KatW says:

      GAAAH-HAHAHAHAHAHA!!!

    • cloverleaf says:

      Even though I used to have a mild crush on Jamie (before he got married), I do agree that this new mag may be a sign that the Apocalypse is near!

      • Barbara B says:

        Oh, Cloverleaf! Lie down and put a cold cloth on your forehead until the feeling passes. The only thing scarier than crushing on a Deen Boy is crushing on Michael G. Next step is an intervention. (My own embarrassing admission: I’m starting to kinda like Bobby Flay.)

  18. boke1 says:

    These guys clearly were raised largely without a male role model – other than Paula, of course. Being close to your mother is a great thing but these two are just opportunistic mama’s boys. I’m waiting for the FN action figures to come out – I think Bobby D.’s will come complete with closet.

    • KatW says:

      Will they include a Michael Groover action figure?

      • boke1 says:

        If they do it will probably be more lifelike than the actual person. That poor man is in an irreversible food coma.

      • Diane says:

        Plus, I don’t think there’s that much plastic in the world…

      • Sandra Lee's Liver says:

        Michael Groover and “action” are probably two
        things you will NEVER find in the same sentence.

        I am convinced that he is like “Bernie” in the
        movie “Weekend At Bernie’s” Pauler just drags him
        around and one of these days, he’s going to go face
        down into a pound of butter lying on the counter.

  19. AbacoPeach says:

    Agree. They are momma’s boys and they are riding her coattails. Remember that lame old, old episode where Paula was going to get some secret “scoop” on her sons? Gimme a break!

    Anyway, Bobby brings up the subject about “his” new house that momma bought for him (of course, Paula feigns surprise by saying “Did I buy you a new house”?!). I wanted to blow chunks at the TV screen!!

    Even though I have wondered from time to time if Bobby was gay which I think is b/c I had seen it intimated by a few and some come right out stating they believe he is gay, unless he comes out publicly, how do you know for sure?! Jamie didn’t marry until he was about 40.

    • george says:

      Is he still married?

    • boke1 says:

      I don’t know how you know. I don’t care. I just rag on him for fun on this site and hope he’s wise enough never to Google himself and see our silliness. Chiarello is married to a woman. So was that weird-ass governor from NJ. Hell, so was Elton John way back when. Doesn’t mean dookey.

    • Hakuna Fritatta says:

      Are we sure that he didn’t just hold an audition and cast someone for the role? I’m still convinced that’s how Rachael managed to get “married.”

  20. Diane says:

    Uh…no. I think I’d rather spend my $$ on some booze and play the Food Network drinking game. How many butter based recipes can these people come up with?

  21. BOO says:

    Talk about ‘Throw Mama From The Train’, Jamie to Bobby,” You Kill Mama, I Kill Brooke”

  22. William says:

    I mean, I’m a guy who likes cooking but…
    They look like your gay neighbors who invite you over
    for “masculine” food and come off as trying too hard.

    “Look BBQ! Potato salad! Dudes who like women are into these kinds of things right? They’re on plain, non fabulous cookware! It’s soooo straight.”

    Show them building their own pit smoker and I’m interested. This one I’ll still glance at… I’m just going to have to make sure no one’s staring at me picking it up first.

  23. Sandra Lee's Liver says:

    Now I have to have yet more FN people staring at me from the magazine racks by the checkout lines at the supermarket?

    I know this sounds terrible, but when I am standing on line, waiting for my turn to pay, I actually turn all the Rachael Ray Magazines around so I don’t have to have her “The Joker” menacing grin staring at me as I get ready to pay for my groceries.

    Now, with the Deen Boys new magazine coming out, I am going to have to burn the magazine racks.

    • Diane says:

      Hey, about turning the mags around…that’s just good common sense, SLL. If you don’t do that her eyes actually follow you, gazing into your cart to see if you’ve purchased EVOO. Creepy!

  24. Alex says:

    Seeing Bobby Deen on that mag cover… it makes me think of this song: http://www.youtube.com/watch?v=hGLZqDXau98

  25. byrdie says:

    Other things you can do with eight bucks:

    1. Buy a decent bottle of wine;
    2. Get a new pair of flip-flops;
    3. Anything else that doesn’t promote the Deen family

    amen.

  26. MASCAR-PONAY says:

    Bonus pull-out sections in the new magazine:

    1. Ten ways to take a dump in your driveway without the neighbors spotting you!

    2. Find a guy for Bobby…contest winner gets a week, where else? The Hamptons with Ina!

    3. How to NOT appear uncomfortable while visiting food-producing states NOT in the deep south.

    4. Monthly advice column “soak your wealthy Momma with Bobby and Jaime”.

    5. New quiz for summertime barbeque issue, “Can you grill butter?” Spotlight on butter-grilled butter, with butter-sage sauce.

  27. Bonzy22 says:

    JFC our society sucks

  28. BarbL says:

    Chuck Norris does not create recipes; he shits the plated dish. With garnishes.

  29. teague says:

    Isn’t everything Bobby does targeted towards men?

  30. cfive says:

    It’s not just cooking, it’s GOOD cooking!

  31. Lady Luna says:

    “Good” cooking. My ass. I’m not buying into it they’re clever wording trickery. If it’s any reflection of what we’ve already seen them do, I’d rather use this magazine for toilet paper.

  32. Kenneth says:

    I’d like to thumb through it before I insult the Deen brothers.

  33. Phoebe says:

    I wonder if our good friend, Candus, from the Food Magazine had a hand in this one. Please tell me that we haven’t forgotten that one.

    • Stoofy T says:

      I was waiting for a Candus comment! Better this than her crap… unless the Deen boys show up here and start YAYing all over the place. Then it’s over.

  34. Sandra Lee's Liver says:

    Hey Jillian,
    I am trying to decide which Deen brother looks more like their mama. Can you please photoshop Pauler’s hair on to both Jamie and Bobby so I can make an educated decision?

    Thanks!
    Sandra Lee’s Liver

  35. leash says:

    DEEN BROS boy-be-que…now with more NEPOTISM! Yum, tastes like butter.

    Seriously, how many shows and magazines will there be for these two no-talent ass-clowns? Did Pauler pay to have these magazines printed up?

    Next thing you know, Tuggy the Tugboat Captain will have his own magazine with some rootin-tootin’ articles about senior citizen sex, being married to someone rich, and how Pauler’s ass feels just like a floation device.

  36. mary says:

    I am waiting for the Deen boys to come out with their own line of polo shirts.

  37. kross says:

    My hub swears both those Deen boys are as gay as the day is long.

    • Sandra Lee's Liver says:

      Not that there’s anything wrong with that.

    • leash says:

      Pauler might say they were as gay as a pink biscuit, y’all. Except her boys aren’t, they’re just awful sweet. And that gravy train ain’t got no rainbow on it, y’all.

  38. [...] agree, this is ridiculous but have to buy just to stare at the [...]

  39. REKS says:

    “Our mama says they was magic shoes. They could take us anywhere.”

  40. cherrywine says:

    The Deen brothers are a little sweet in the tooth, but i think that Paula has done an incredible job raising them.The boys seems to be well mannered, but i hope that they don’t take mummy’s advice over the women in their lives.

  41. cherrywine says:

    Oh yeah the magazine is a bit over kill for them, the shows were enough of a stretch.

  42. Melissa says:

    Actually, I LOVE LOVE This magazine! It has a TON of yummy Recipes in it. I cannot wait to try out more of their recipes!

  43. crazymom94 says:

    Your jealousy of the Deen brothers new cooking magazine is obvious. I love their magazine and their recipes are great. Sticks and stones boys…

  44. Jen says:

    Being from Savannah – I’ve met the Deens and they are the nicest, most humble “celebrities” I’ve ever met. Given this chance at fame and fortune beyond their wildest expectations, they have taken full advantage – AS EVERY SINGLE ONE OF YOU WOULD, TOO! They are striking while the iron is hot, and are smart for doing so.

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