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Paula Deen »

Paula Deen FLOUR
Posted on November 5th 2010 by Jillian Madison

Did you ever see something so ludicrous… so insulting… so RIDICULOUS… that it made you want to scream “ENOUGH!!!!!!” at the top of your lungs so everyone in the world could hear you? Oh, I have. Ladies and gentlemen, behold… PAULA DEEN FLOUR:

Now I really don’t want to go off on a rant here, but every time I see another Paula Deen product, I metaphorically die a little bit inside. There’s really nothing funny about seeing Paula Deen’s face everywhere anymore; it crossed the line to pure, unadulterated greed long ago. This bullshit box of flour, however, takes the cake (har har har). This is a small box of cheap flour, marked up to $4 because it has Paula Deen’s face on it. This is Paula Deen using her persona to swindle her fans into paying more than they have to for an ingredient, y’all.

I’m really curious what you think of all these Paula Deen products, FNH. Are you as disgusted as I am?



Other posts on Food Network Humor:

---Just What The World Needs: More Paula Deen Nuts
---New Paula Deen Ad On YouTube
---Paula Deen Launching Designer Paper Products Line
---Deeply Disturbing Paula Deen Painting
---Letters To FNH: Paula Deen Spotted In Optical Shop

    110 Responses

  1. Lady Callahan says:

    She is vile; I never could stand her. Ha, does it REALLY say ‘serving suggestion’ on the box? Have a spoonful with a glass of water, make glue in your mouth, y’all!

  2. Diane says:

    Total bullshit.

  3. Motzi Greps says:

    It makes the Baby Jeebus cry. Is it possible to surpass overexposure?

  4. Bert says:

    I think it is great. She should make all the money she can while she is famous. You never know when it is over. If people want to pay for her over priced stuff then more power to them and her!!!!!!

    • SLC says:

      Have to agree with you, Bert! This is capitalism and yay for Paula Deen for putting her mug on everything from flour to mattresses to hams and making a pretty penny doing it.

      Personally, the thought of paying $4 for for two stay fresh pouches of flour makes me ill, but for the ignorant who will shell it out, y’all deserve it.

      • Rummywench says:

        It’s like a tax on stupid people.

      • eljay says:

        Paula has a lot of her products at Big-Lots which is a bargain store of sorts. I am not sure how they negotiate, but I got some spices for 1.49 however, not becuase her mug was on them, the ingredients seemed interesting. I ignore “star” foodware and such. I can get great pans and pots from the restaurant supply store. Much better quality and a heck of a lot cheaper.
        Enough is enough.

      • csmartlabs says:

        Went to buy another box at the Dollar General. It was only a penny a box. So I ask an associate if they had any more and she said that they had had a recall on the flour. I had bought it at another store and the reason it was a penny at the other store was because it had been recall and the sold it for a penny. Welp, there goes 2 cents in the trash, probable all it was worth.

    • Lizzie says:

      I couldn’t agree with you more. If people want to be stupid and overpay for stuff because some celebrity puts their face on it that’s their business and their fail. I really can’t blame Paula or any of the others for making the money where they can, fame is fickle and you don’t know long it’s going to last.

      • But the thing is, no one’s buying it. It’s at Big Lots for a discounted rate. I argue it’s greed, which is causing her to make bad business decisions. Those bad decisions are hampering her image and I think a backlash is brewing. I can sense it. Like spidey senses, only with more butter.

  5. Judith says:

    Maybe we could dip her in her flour and deep fry her in a vat of butter! I’ll just stick with King Arthur Flour, thankyouverymuch.

  6. Daria says:

    Give me a freakin’ break! I am disgusted and even more so after reading this press release I found after doing a search on her flour:

    http://www.thestreet.com/story/10773733/quality-food-brands-to-expand-paula-deen-line-with-new-concept.html

    So their big idea is to charge more for this flour just because it comes in a box instead of a paper bag? And the kicker is what do most people do with their flour once they get it home to avoid it leaking from the bag – they put it into a large ceramic or glass container anyway!
    Only the morons will buy this product, and let’s hope enough people do not buy to show greedy corporations that we do not want to pay our hard earned money for extra packaging.

  7. You know, even though its transparent greed I don’t really mind seeing famous cooks putting their names and faces and crap on knives and other things that are unique to that line. If you want the shitty knife with the hammer on the end, you get the Guy Fieri knife, that kind of thing.

    But putting your face on a product that is in no way different than standard fuckin’ flour is just ridiculous. I expect that soon we’ll see “Paula Deen: Salt” and “Paula Deen: milk”

    • I think it will mean that her recipes will be like Kraft recipes…all the ingredients will be specifically from the PD empire:

      1 C. Paula Deen brand extra fluffy flour
      2 sticks Paula Deen brand butter
      1 tsp. Paula Deen brand kosher salt (not just for Jews!)
      1 tbl PD vanilla, not to be confused with GOOD vanilla

      and so forth.

  8. Sue says:

    Why oh why would someone put their name on regular “all purpose, enriched, unbleached” flour? Does putting her name on it make it any better than the regular flour you can buy at the store?

    And why oh why would someone put a picture of a bowl of flour on the box front and include “Serving Suggestion” below it? Yeah, I wanna serve up a bowl of “all purpose, enriched, unbleached” flour at my next dinner party!

    Someone’s marketing strategy needs to be reviewed. Seeing her name or face on a bag of flour isn’t going to make me wanna purchase that flour. I’ll stick with tried and true (King Author, Gold Medal, heck, even store label!).

  9. Adam says:

    I think it’s fine to sell out and make money when you can, but Paula Deen flour or fruits and vegetables? That is way too far. If you’re going to market a product under your name, you’ve got to have some sort of variation. This is a prime example of selling out bullshit.

  10. Evan Thomas says:

    I wonder if it comes with chunks of butter in it ready for her recipes

  11. Allison says:

    Why stop at flour?? Why not reach for the stars, and sell something else with PD’s name and face strewn across it…like uh…Paula Deen toothpicks?? No wait…I think that would be too much of a contradiction.

  12. KristenS says:

    If you’re enough of a fuckwit to buy this, I can’t help you. And I may even laugh at you, just like Paula Deen is obviously doing (all the way to the bank)

  13. esther says:

    why do people buy ANYTHING from chefs? or food network stars? people WILL buy it for some weird reason.

    interesting fact i discovered while researching for a new dutch oven – mario batali’s dutch oven is made in china. nobody cares. they’ll buy it.

  14. Ali says:

    Is the same flour that Paula rolls around in for Michael to find…….never mind. Too gross to continue.

  15. Sam says:

    Pretty soon you’ll see Paula Deen catheters, Paula Deen basketball shoes, Paula Deen toilet paper!

  16. Njchicaa says:

    Love that serving suggestion! Why didn’t I think of it before?

  17. Starkrazi says:

    I thought it was bad enough that a so-called chef was selling mattresses. She is going way to far with putting her mug on everything she can think of.

  18. jmsiv says:

    I’d suggest putting a picture of Anthony Bourdain over Paula, and changing the name of the product..now that would be funny.

  19. Alli Palli says:

    Looks like the serving suggestion is having a Hollywood 70′s party. Bad and bad for you….And in case ya’ll didn’t notice, that’s $4 for 2 pounds, not 5 pounds. Somebody’s getting a new house! :)

  20. Jenn says:

    So are we to understand that she has a gristmill at her house & is pumping out her own flour? I mean, the box does say “From My Kitchen to Yours”, so naturally I would assume that since there has to be truth in advertising, she’s producing this herself. That would explain the $4.00 price tag – I mean,. c’mon it’s hard work operating a mill on your own. Yeah, this stuff is probably handcrafted or something. You people should all be ashamed of yourselves – Pauler is just working day in, day out to produce this wonderful flour just for you because all that other flour is just such poor quality. This is truly ARTISAN flour.

    Really – what is wrong with anybody that would buy this??? Hmm, should I pay $4.00 for 2 lbs or $1.50 for 5 lbs???

    • Mark H88 says:

      No, “From My Kitchen To Yours” means that she bought regular flour at the store (for her kitchen) and is now selling it back to you with her name on it for a higher price ;)

  21. FuryOfFirestorm says:

    Paula’s shameless whoring carries on! Doesn’t this bitch have enough money already? If the “quality” of her other products are any indication, this flour will be as useful for baking as beach sand. If i’m not going to shill out $10 for a shitty pie, I sure as hell am not going to spend $5 for 2 pounds of bleached sawdust.

  22. Kathy says:

    And yet, there is still no Paula Deen butter.

  23. Linda says:

    I’m aghast, frankly.
    A chef-approved-gourmet all purpose flour and it’s allowed to sit next to the every-man-cheapo measuring spoons?
    Come on, people.
    A premier product like this calls for her $80 set.

  24. stoup says:

    I saw this at Dollar General the other day and had to do a double-take! (Why does Dollar General even have a baking aisle?)

    Next up: Bobby Flay taco seasoning and Rachael Ray canned frosting?

    I’m sticking with the cheap flour. Who cares? It’s FLOUR.

  25. Coast0385 says:

    I’m surprised she didn’t take the obvious route, i may not know or have seen it yet, and have her own butter line. Paula Deen’s: I Can’t Believe It’s Butter Y’all!

  26. boke1 says:

    Can’t wait for the footage of her getting hit in the face with a bag of THIS, like the ham. Tell MAckle Guh-roover to roll her in this shit and look for the wet spot.

  27. reneedog says:

    I’m sorry I have to be cynical. I look at it this way: if people are stupid enough to pay a premium price for a generic product because it has a celebrity’s name on it then the celebrity might as well pitch their name on it and make the bucks.

    Personally Paula disgusts me but someone is going to rob these fools and I don’t really care who it is.

  28. Mark says:

    It is pathetic, really disappointing when I do like her programs to see someone really take advantage of people like this ($4 F’n dollars?!). In a way it takes away from what you think about her as a person. On the other hand… give her a few months… it will have the Dollar General label as part of the box print. I mean Big Lots already has those big orange stickers on her.

  29. pingtickle says:

    OMG, y’all! According to Quality Food Brands, the following are just some of the exciting new items coming soon to the Pauler Deen Collection:

    Ranch and Bacon Pasta Salad (just add mayo!)
    Southern-Style Fried Green Tomato Coating
    Mashed Potataoes With A Kick!
    Grits
    (Brace yourself): Diabetic Food Products

    So you can now take comfort in eating her cakes, pies, and cookies, and cooking all of her unhealthy recipes; since once you become diabetic, you can keep enjoying Paula’s crap.

    Stay hungry, y’all!

    http://www.qfbi.net/PaulaDeenPresentation.pdf

  30. Plumpy says:

    Yes, enough with the flour already. Susie Fogelson is encouraging this fuckery, no doubt. I’m waiting for the Paula Deen brand teeth whitening kit.

  31. shimi says:

    It’s probably not even flour. Maybe it’s Jamie and Bobby’s dandruff in a bag

  32. Scruffy says:

    When it doesn’t sell is it going to be rebranded as Paula Deen Ass Sweat Powder?

  33. AbacoPeach says:

    I heard that in the next edition of the Merriman-Webster Dictionary under the word “avarice” there will be a picture of Paula Deen.

    How appropriate can that be?

  34. SaraCVT says:

    You know she’s not done… Probably she has to brand everything she can because so much money slips through her fingers, all covered with butter grease…

  35. bunny69 says:

    Wow! The Paula Deen Machine just seems to be warming up! She reminds me of the old Steve McQueen movie The Blob; Paula is an unstoppable giant Jujubee consuming every known product in her path! Good grief! Talk about overkill! I used to like the lady back in the day before she had those disgustingly huge chompers put in her mouth (someone take her dental insurance card away from her already!) and before she stocked her closet full of Dolly Parton’s summer of 1982 wig collection…And will someone please tell Paula that orange is not a natural shade of skin color! She more orange than the jack-o-lanterns still sitting on my front door step!

  36. PeteC94 says:

    It’s almost like she’s trying to take over the entire food section of Big Lots closeout stores.

  37. Roger says:

    Sweet Raptor Jesus! Where can I buy some? This is bound to be a collector’s item on eBay! I’ll double my money on the shipping charges alone!

    Seriously, I used to like Paula. Now, she’s a gross caricature.

  38. Sharon says:

    I don’t like to use the “s” word, but this IS

    S T U P I D

  39. ron says:

    Does it shock me that Paula Deen went from “BagLady” to media whore?….Not in the age of no talent morons becoming reality stars it doesn’t!
    You can sell people anything nowadays, because people in general are fucking idiots!

  40. RigaToni says:

    I, too, used to kind of like Paula.

    I liked her less after shopping in Wal Mart and seeing her utensils/tools in the kitchen gadget aisle and seeing how they are simply not of decent quality. I mean, decent quality. Not just “not special” .. downright cheap.

    But then I was in the bakery aisle yesterday and I saw “paula deen” jams or whatever next to wal mart rolls. The accessible decadence Paula tends to pimp on her show feels a little hollow in a Wal Mart aisle. That was kind of bad.

    Paula Deen flour is offensive, ridiculous, and sad. It is the last straw for me. I would now rather watch Aunt Sandy than Paula Deen (or that media whore Guy Fieri… have you seen the price of his jacked up knives?)

  41. Jill says:

    It should say: “from my kitchen to yurs”

  42. Kathy says:

    The answer is obvious, but I’m going to ask this anyway.

    Does it bother anyone else that someone who is famous for home cooking is now shilling for nasty, processed, chemical laden food?

    • Barb says:

      Yes, but look at half the ads on the network or 3/4 of the ads in the magazine — they’re all for processed pre-made shit. Actually, it might be 100% of the ads in the magazine….

      • KristenS says:

        Even the ads during Good East are mainly for processed crap. I always thought the advertisers weren’t getting their money’s worth with that placement in particular.

  43. kross says:

    My question is…Who the hell is stupid enough to buy that crap? I have to say I did try one of her disgusting pies last CHristmas from Wal-Mart and be warned…they are the worst tasting, dried out, nasty crap I have ever put in my mouth. I didn’t purchase it. Someone else did and it was so gross. Everyone hated it and the bad thing is….it was 5 times the price of the Wal-Mart brand pie that would have been tastier.

  44. MsFoodie says:

    Flour is fuckin’ flour. I’ll stick with my Wegman’s brand 5lb bag of flour for $2. If someone is stupid enough to buy shit like that, that’s their bad. It’s truly a shame how Paula has whored herself out anymore. Back in the day she was a delight.

  45. Ray says:

    Soon to come: The Paula Deen Collection Hemorrhoidal Cream and Suppositories.

  46. Bonzy22 says:

    what a fucking greedy whore. JFC, why in this economy would you pay that much money for her cheap ass products? I’ve lost the last itty bitty (ITTY!) ounce of respect I had for her. ugh jfc

  47. Big Lots seems to be the final resting place for Paula’s assinine products. Today I saw, “Paula Deen Mashed Potatoes.” $1.95 for a box of dried potato flakes. Pardon moi, but I’ve never bought a box of dried potato flakes in my entire life. However, I’m certain that Paula’s potato flakes would make it worthwhile if I could give up my addiction to REAL fucking potatoes.

  48. Finger Foodie says:

    Coming soon: Paula Deen Condoms
    Tagline: If you want to keep your family from turning out just like mine, try Paula Deen Condoms! They’ll keep “white trash” out of your gene pool, ya’ll!!!

  49. Jenna says:

    “A fool and his money are soon parted….”

    She’s no longer the woman I adored several years ago but I say get while the gettin’ is good!

  50. Diane says:

    Exactly…enough is enough!

  51. karcar says:

    enough is enough, i saw candles with her mug on them at the grocery yesterday.

  52. Annie says:

    Paula once said on an earlier (normal) show that she says a prayer that she will always stay grounded. Obviously that prayer wasn’t answered!

  53. Emily says:

    I loved Paula Deen up to the point when she got married and started wearing more makeup and more wigs. Before she was someone you could relate to, now she is just another brand name instead of a person. My mother started to hate her when she found out that the house she started cooking in wasn’t hers, and the dog wasn’t even hers. I’m not surprised she has her face on every product, and the fact that she feels like she has to sell furniture and jewelry. What’s next, the Paula Deen car? Paula Deen toilet paper? Paula Deen butter flavored lubricant?

  54. Barb says:

    For someone who comes from a very modest background, and who is not particularly highly educated, she should be ashamed of herself for trying to take advantage of stupid people by charging that much for her bullshit flour. I don’t buy the argument that if people are stupid enough to buy it then it’s on them — lots of us are stupid about stuff we buy and food companies spend millions of dollars lobbying various government officials to make sure it stays that way.

    I bought a 2 oz. package of ancho chiles at Whole Foods and didn’t realize ’til I got home that they charged me $6.69 for them. I took them back, but the only reason I looked at the receipt was because I wanted to check the price of something else. Stupid? Yes. Does that mean it’s okay that WF charged me that much (over $50 per pound!) for ancho chiles? No.

    Meanwhile, the Food Network is encouraging us to have fucking bake sales to feed hungry kids. Bite me FN.

  55. This stuff will end up on the clearance rack with the rest of the stuff she tries to sell.

    Of course she wouldn’t have to sell much to make a profit on flour.

  56. jenny says:

    Coming next: Paula Deen cigarettes.

  57. Kevin says:

    As others have mentioned, there are a lot of her products at Big Lots. I saw this same flour there a few days ago for $.95. It makes it more comparable in price to other brands of flour, but it’s still ridiculous.

  58. Aj says:

    High quality King Arthur AP Flour – 5 lb bag with cool artwork $4.50.
    -or-
    Crappy Paula Deen Flour -2 lb bag with her picture $4.00

    Hmmm. what to choose.

    Man…this chick is unbelievable!

  59. Mid Mod Tom says:

    Wait a sec … I’ll be right back … yeah, I had to check the calendar to make sure it wasn’t April Fool’s, or some whackadoodle date (like 08/09/10). Paula Deen FLOUR!? Unreal! There outta be a law! What’s next? Salt?

    commence fainting

  60. Mid Mod Tom says:

    I’m OK … I just had to say that I LOVE LOVE LOVE the type on the package “Serving Suggestion”! That is priceless! I’m going to rush home and dump too much flour in a bowl that is too small so that it falls all over the counter … and serve it to my loved ones

  61. Juno604 says:

    Wow, my dollar store also has 2-lb boxes of flour, also in “two stay-fresh pouches”…I’m gonna write “FROM PAULA DEEN’S KITCHEN” with a sharpie on the box and save 75%

  62. Gypsie Rose says:

    $4 for a small ass box of flour? Seriously Paula Deen? Do you have ANY shame?

    This is why I NEVER buy any products endorsed by any actors or actresses or food tv/cooking tv people.

    Geez Paula Deen is almost as douchey as Guy (who’s last name I can’t spell).

  63. jaylene says:

    I went to my local dollar store yesterday for a bag of last minute flour and all they had was paula deen. I got it clearanced out at a dollar a box. Its worth that I guess but it just flour. Had they had plain old gold medal I would have gotten it but for a dollar its not bad flour.

  64. Granny says:

    It appears that I’m the only one who is disappointed that I could not buy Paula Deen’s flour at Dollar General today. I bought several boxes a few weeks ago and when I went back for more and found 3 boxes was told they could not sell it to me because it had been recalled. I’m deep into Amish Friendship Bread now and also made Angel Biscuits last week that were really heavenly. Just let me know how I can buy it in bulk. God Bless You Paula Deen.

  65. Freezezzy says:

    Anyone else find it ironic that they put Paula’s picture, with those BRIGHT WHITE teeth of hers, on a box of UNbleached flour?

  66. Mike says:

    Maybe her husband can roll her around in the “Paula Deen” four then aim for the wet spot.

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